Meta launched their new AI app lately, and I instantly considered the potential for advertisers.
Sure, it’s one other AI assistant that you would be able to speak to and get assist creating stuff. However one thing stood out…
The Social Feed
What’s distinctive concerning the Meta AI app in comparison with different digital assistants is that it makes use of a social feed. Customers can share their creations and the prompts that they used.
This appears to be like like potential advert stock. Perhaps we’re conditioned to suppose it, however each social feed finally will get advertisements as soon as it hits vital mass.
Meta Earnings Name
Effectively, Meta is pondering this, too. On the latest earnings name, Mark Zuckerberg mentioned this:
First we construct and scale a product, after which as soon as it’s at scale then we deal with income. On this case, I believe there might be a big alternative to point out product suggestions or advertisements…
This falls consistent with what Meta mentioned about Threads. First, the main target was on scale and now they’re specializing in income.
Does that imply the Meta AI app wants 350 Million customers earlier than it’s monetized, like Threads? Regardless, we’re doubtless a few years out from that chance, if in any respect.
One thing to observe.
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