Friction may be useful. With out it, we’d slide round uncontrollably. However an excessive amount of friction can stop us from transferring ahead or altering route.
At this time’s publish is by James Millar, creator of Constructing Bridges. That is an archived publish initially revealed in 2019.
Friction may be useful. With out it, we’d slide round uncontrollably. However an excessive amount of friction can stop us from transferring ahead or altering route.
Sir Isaac Newton noticed {that a} physique at relaxation stays at relaxation except it’s acted upon by an unbalanced drive. However this isn’t simply true for bodily objects. We now have all skilled friction in different elements of our lives. As an example, after we procrastinate or make excuses, we might not apply sufficient drive to beat friction inherent in the established order.
For greater than a decade, I’ve seen the advantages that executives can derive from ongoing, genuine conversations with friends. And I’ve come to imagine that each skilled ought to belong to no less than one community of trusted friends who meet frequently to change concepts, discover new views, and possibly even share a couple of laughs. But few professionals appear to take pleasure in the advantages such a gaggle can provide. I’ve typically puzzled why. And I’m beginning to assume it comes right down to friction.
So, what are these sources of friction? There are no less than 5:
Lack of knowledge. Simply as few folks yearned for an iPhone earlier than it was invented, many executives don’t know they’re lacking a significant skilled useful resource.
Competing priorities. Many professionals bounce all day from one assembly or name to the subsequent, earlier than speeding to the airport to attend a convention, shopper occasion, board assembly, or management retreat. They do not know the way to add another factor to an already overloaded schedule.
Low expectations. Skilled interactions are sometimes a multitude, with too many members who’ve too little in frequent. Occasions might function boring or irrelevant shows, with restricted alternatives to be taught from friends. And content material is commonly a thinly-veiled gross sales pitch, offered by distributors whose business targets are nakedly apparent. Who would need extra of that?
Time is scarce, so peer interactions should be rigorously designed and executed, with the appropriate folks, considerate agendas, rigorous preparation, and nice discussions led by expert facilitators. This takes experience, dedication, and assets; and chopping corners hardly ever works.
Slender imaginative and prescient. Too many executives view the world by way of a short-term lens. They don’t recognize how ongoing, trust-based engagement with purchasers or friends can yield important advantages over time—whether or not as a sponsor or a community member.
However right here’s the factor: in the long run, friction is normally only a design constraint. And design constraints may be overcome if we have a look at the issue in a different way.
Contemplate Henry Ford; When he launched the Mannequin T in 1908, vehicles had been scarce, costly, and unreliable. However Ford had a imaginative and prescient that influenced the design, not solely of the Mannequin T, but additionally of the method he used to fabricate and promote it. He declared:
“I’ll construct a automotive for the nice multitude. Will probably be giant sufficient for the household, however sufficiently small for the person to run and take care of. Will probably be constructed of the perfect supplies, by the perfect males to be employed, after the only designs that trendy engineering can devise. However it is going to be so low in worth that no man making a superb wage will probably be unable to personal one—and luxuriate in along with his household the blessing of hours of delight in God’s nice open areas.”
That is a compelling imaginative and prescient. To appreciate it, Ford developed the primary transferring meeting line for the mass manufacturing of a whole vehicle. This decreased, nearly in a single day, the time to construct a automotive from 12 hours to 2 and a half hours. Inside 10 years, Ford had bought practically 10 million Mannequin T’s. All of a sudden, staff not solely dreamed of proudly owning a automotive, however they anticipated to personal a automotive.
It’s more and more clear that leaders must anticipate extra too. They will not depend on what they know individually. As an alternative, they should interact frequently with friends to determine what they know collectively.
Savvy executives don’t let constraints get of their means. They apply sufficient power to beat the friction that’s impeding their private {and professional} growth: by creating or searching for out prime quality peer networks; by carving out sufficient time for lively participation; and by specializing in the returns they, and their organizations, will understand from a extra strategic funding of time and assets.

James Millar is the creator of BUILDING BRIDGES: The Case for Government Peer Networks (CLICK HERE to get your copy). He’s the founding father of SkyBridge Associates, an organization that designs, creates, and leads the manager peer networks that leaders must construct genuine relationships and share priceless insights. He’s former director of MBA Admissions and Monetary Help at Harvard Enterprise College.
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