Now we have seen our fair proportion of healthcare tendencies over time, from probiotic drinks and superfood snacks to health and wellness occasions.
Alongside these fads, a wave of healthtech startups has additionally emerged, leveraging trendy options to handle particular person well being wants.
Amongst them is O2genes, a homegrown enterprise that specialises in wellness expertise options providing Hyperbaric Oxygen Remedy (HBOT), a medical therapy the place sufferers breathe greater concentrations of oxygen in a pressurised chamber.
“The perfect circumstances to reset, restore and thrive”
One of many key merchandise that O2genes provides is the Hyperbaric Oxygen Cocoons (pictured under), designed so that you can sit or lie down comfortably whereas having fun with the advantages of HBOT.
Now, earlier than you panic and suppose it resembles a gasoline chamber, Dr. Josh Lim, the founding father of O2genes, assures that it’s far much less intimidating than it appears.
Inside one among O2genes’ oxygen cocoons, the physique absorbs considerably extra oxygen than it sometimes would. Dr. Lim explains that the human physique is extremely adaptive and responds to its atmosphere—and in a high-oxygen, pressurised setting, this accelerates power manufacturing, hastens restoration, and reduces irritation.
“It’s like giving your physique the perfect circumstances to reset, restore and thrive.”
To make sure most consolation, every cocoon additionally options full leather-based interiors, and a few fashions are even outfitted with built-in leisure techniques, permitting customers to stream their favorite exhibits or periods throughout therapy.
Launching was a “herculean job”
For Dr. Lim, making certain one’s well being goes past treating signs and should be taken from a holistic method.
He first began researching adjuvant wellness applied sciences after shedding his aunt to most cancers, main him to find Hyperbaric Oxygen Remedy and go down the rabbit gap into making it extra accessible to the lots.
“What began as analysis rapidly grew to become a mission to make this science-backed remedy extra accessible, extra transformative, and extra broadly understood for everyone,” he shared.
That, nonetheless, took quite a lot of convincing throughout O2genes’ early days. Describing the corporate’s launch in 2017 as a “herculean job,” Dr. Lim mentioned that most individuals both didn’t perceive what its merchandise truly did or dismissed them as simply one other wellness gimmick.
Therefore, he and his group centered their efforts on educating their viewers about the advantages of HBOT via weblog posts and media options.
There was this assumption that “promoting oxygen” was both a placebo or one thing solely athletes or divers used. Some even instructed me we wouldn’t make it. However I believed within the science, and in time, as extra shoppers began feeling the outcomes for themselves, the stigma started to shift.
Dr. Josh Lim, founding father of O2genes
In a bid to make HBOT extra accessible, Dr Lim additionally opened an oxygen cafe at Keong Saik Highway—nonetheless, it has since closed as a consequence of headwinds confronted in the course of the COVID-19 pandemic.
Whereas it was a troublesome determination, it additionally opened a door for O2genes to pivot its enterprise mannequin.
As a substitute of providing oxygen remedy in only one location, the corporate determined to create wellness packages for sufferers and healthcare companies to develop their companies. With that technique, they have been capable of broaden their product and repair vary.
Except for its cocoons, the corporate provides oxygen canisters, that are designed for fast and handy aid, particularly for these coping with breathlessness, jet lag, fatigue and bronchial asthma.
In addition they present over-the-counter oxygen bars infused with aromatherapy, which Dr. Lim claims are “particularly common” in lodges, personal golf equipment, VIP lounges and occasion areas. These bars serve to refresh and restore power ranges.
In the meantime, for athletes and gym-goers, the corporate builds Train with Oxygen Remedy (EWOT) techniques fto improve their efficiency and restoration.
On the trail to normalisation
Nonetheless, with extra individuals turning into extra acutely aware with their spending on well being and health, I used to be interested by how reasonably priced it’s to lease one among O2genes’ key merchandise—specifically, its oxygen cocoons.
Dr. Lim defined that, as each shopper’s wants fluctuate, the corporate doesn’t observe a one-size-fits-all pricing mannequin and initially kept away from disclosing particular figures.
Finally, although, he revealed {that a} cocoon is leased at S$3,200 every month—and in accordance with him, individuals are keen to pay for it.
Because the firm’s inception, Dr. Lim revealed that it has labored with individuals and organisations with numerous wants, from well being junkies to healthcare professionals to hospitality areas. He added that O2genes has associate clinics in Singapore, Indonesia and Hong Kong, who provide their cocoons or merchandise to their sufferers.
And with biohacking turning into extra recognised lately (due to public figures like Bryan Johnson), O2genes has seen a surge in enquiries.
“That form of visibility has helped open extra conversations round proactive well being and self-optimisation,” he mentioned. “It’s been encouraging to see this rising curiosity.”
However the journey is way from over for the enterprise. Dr. Lim and his group are at the moment working to make HBOT extra accessible, notably via its cocoons, each within the industrial and personal sectors.
He additionally expressed his ambition to additional enhance its cocoons via continued analysis and training, in addition to sensible steerage on how and why oxygen remedy can profit others with totally different wants.
In any case, we’re not promoting oxygen. We’re right here to assist individuals reside higher, longer, and stronger via transformation powered by science.
Dr. Josh Lim, founding father of O2genes
Personally, it might take me some time earlier than I willingly lease an oxygen cocoon for a month’s wage. That mentioned, I can see the way it might assist others really feel their greatest bodily and mentally, and it’d solely be a matter of time earlier than we begin seeing these cocoons in public areas.
- Study O2genes right here.
- Learn extra tales we’ve written about Singaporean companies right here.
Featured Picture Credit score: O2genes
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