Versatile Format is ideal for Andromeda…
Within the new world of Andromeda, the main target is on inventive range. When you can fulfill Andromeda’s thirst for inventive with a lot of adverts, there’s one other, a lot easier possibility.
What’s Versatile Format?
Meta’s want for inventive range is targeted on completely different codecs, distinctly completely different visuals, and completely different textual content. You are able to do all of this with Versatile Format.
You may present as much as 10 photographs or movies for a single advert.
Some advertisers can create three teams of 10 photographs or movies.
Meta additionally generates a carousel, in order that’s a 3rd format.
And you’ll present as much as 5 major textual content and headline choices. So you may fulfill Meta’s want for inventive diversification proper there.
I Use It
Versatile Format isn’t new, and it’s been obtainable for over a yr now. And the idea isn’t new because it changed Dynamic Artistic when operating Gross sales and App Promotion campaigns.
However I’ve used it for some time now. Whereas Versatile Format presents its personal challenges, like an absence of customization, it’s a simple solution to run a single advert with a lot of inventive and format choices — which is very related now.
One thing I’ve executed is create two adverts that leverage Versatile Format. One is completely static photographs and one is movies.
However you may actually get inventive (no pun supposed) with this, particularly you probably have the choice to create three teams of 10 for a single advert.
The submit Versatile Format and Artistic Diversification appeared first on Jon Loomer Digital.
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