October 22 (Beijing time) — TikTok CEO Shou Zi Chew launched one different most important internal restructuring, promoting 32-year-old authorities Zhi Ying and extra consolidating the company’s product and operations teams.
In a company-wide message despatched Tuesday night time, Chew talked about TikTok’s operations division — beforehand chargeable for content material materials, creator monetization, and particular person improvement — will now report again to the product division. The switch aligns operational method additional intently with product development.
This marks the latest in a group of structural shifts following Chew’s August 1 announcement, when he appointed Zhi Ying to information TikTok’s Platform Responsibility and Keep Operations teams.
Born in 1992, Zhi graduated from Tianjin School in 2014 and commenced her occupation at PwC and Uber sooner than changing into a member of ByteDance in 2016 as actually one among Douyin’s early workforce members. Recognized for her sturdy execution and assertive administration mannequin, she was as quickly as a trusted lieutenant of former Douyin CEO Zhang Nan.
Zhi’s rise inside ByteDance has been speedy:
- In November 2021, she took over Douyin’s product division, and by year-end was moreover most important its operations workforce.
- In early 2022, she grew to change into the unbiased head of Xigua Video, growing her administration scope.
- By April 2022, she began overseeing Star Chart, ByteDance’s creator monetization enterprise.
- In February 2023, she transitioned to TikTok, taking value of product development and method.
On August 1, 2025, Chew launched one different reorganization, merging TikTok’s Core Product and Perception & Safety Product teams right into a model new Platform Responsibility group led by Zhi Ying.
This latest adjustment — shifting operations under the product umbrella — is seen internally as a continuation of that realignment, positioning Zhi as actually one among TikTok’s most influential youthful executives and signaling TikTok’s push to streamline product-led improvement and particular person ecosystem administration.
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