TikTok Publishes Report on High Product Traits within the UK

So what are the large buying traits on TikTok in 2025?

That’s the main focus of TikTok’s first-ever U.Ok. buying report, which highlights all of the merchandise which have been gaining traction within the app this yr.

As defined by TikTok:

“[The Shopping Report] gives a deep dive into essentially the most influential buying traits and merchandise, spanning style, magnificence, tech and residential. The platform is revolutionising how the nation outlets, with Shoppable movies, LIVE buying and an expansive market making TikTok Store the UK’s quickest rising on-line retailer in 2024.”

Sure, TikTok Store is gaining traction within the U.Ok., significantly within the magnificence vertical, and as such, it’s value being attentive to the important thing buying traits within the app, and the way they might relate to your small business.

TikTok’s 33-page “Massive Store Report” contains overviews of all the most important product traits within the app, based mostly on search traits, hashtag utilization, and orders made in-stream.

The report’s damaged down by vertical, together with particular overviews for style, magnificence, foods and drinks, and extra.

It additionally contains particular pattern highlights for widespread merchandise, together with Dubai chocolate.

There are additionally pattern notes and insights associated to seasonal shifts and occasions:

And topic-specific explainers on key traits:

It’s an attention-grabbing information, which shines a light-weight on a spread of the most important content material traits within the app all through this yr.

And sure, it contains an summary of these bizarre Labubu dolls:

These are some invaluable notes for manufacturers, throughout a spread of verticals, which might enable you to get a greater understanding of what resonates with the TikTok viewers, and the way traits like these emerge within the app.

In fact, it’s centered on the U.Ok. market particularly, however many of those traits relate to merchandise which have gained traction worldwide, so it may very well be of worth for all entrepreneurs.

Value a glance both manner.

You possibly can obtain TikTok’s “Massive Store Report” right here.