TikTok has revealed a new information to house décor tendencies within the app, and the way entrepreneurs can faucet into discovery behaviors to maximise their house residing promotions.
The 16-page information consists of overviews of rising tendencies, in addition to utilization statistics that relate to house décor engagement within the app, in addition to information on TikTok advert merchandise that may show you how to attain the proper viewers on the proper time.
You possibly can obtain the complete information for your self right here (with e-mail sign-up), however on this publish, we’ll check out among the key notes.
First off, the information appears at rising house décor tendencies:
As defined by TikTok:
“TikTok has change into greater than a supply of house inspiration – it’s the place selections are made and purchases occur. Analysis exhibits that 77% of customers have just lately purchased family care gadgets, and practically half say they’re open to purchasing client packaged items immediately on the platform. The timing couldn’t be higher for manufacturers. Main life moments like shifting, renovating, or reorganizing usually end in new habits, and TikTok customers going via these transitions are particularly receptive to discovering and attempting new merchandise.”
The information additionally appears at TikTok’s varied promotional choices on this entrance:

Whereas there’s additionally a timeline overview of the optimum instances to launch your TikTok advert campaigns:

There’s additionally an inventory of key artistic suggestions to your house décor movies, which additionally relate to just about any TikTok clip:

These are some useful notes and pointers, which might show you how to refine your TikTok advertising technique, with, once more, most of those notes referring to just about any area of interest and product.
Some fascinating concerns both manner.
You possibly can obtain TikTok’s full “Residence Refresh with TikTok” information right here.
Keep forward of the curve with NextBusiness 24. Discover extra tales, subscribe to our publication, and be a part of our rising neighborhood at nextbusiness24.com