In his new e book, Bag Man: The Story Behind the Unbelievable Rise of Coach, (Harvard Enterprise Evaluate Press, 2025), former CEO Lew Frankfort shares tales and methods behind the corporate’s progress from a $6 million enterprise to a $5 billion world model. Right here’s an edited excerpt about his strategy to interviewing, which he used all through his 35-year profession at Coach and nonetheless makes use of as head of the Benvolio Group.
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