Small Tassie tanning enterprise Three Warriors glowing within the bask of main export award

Tasmanian enterprise Three Warriors has been named as Australia’s Small Enterprise Exporter of the Yr on the 62nd Australian Export Awards.

Corbin Halliday, Three Warriors’ founder, obtained the award at Parliament Home in Canberra final evening. The gong recognises 11 years of dedication to a enterprise that was born out of a ardour for the sweetness business and a life-changing prognosis that modified the best way he checked out that business.

“I labored as knowledgeable hairdresser and spent years deeply immersed in all issues hair and wonder. I’ve at all times had a real love for faux tan, not simply as a product, however as a confidence-boosting ritual,” Corbin explains. “My ardour for magnificence took on new which means in my mid-20s once I skilled a severe well being problem. It shifted the best way I checked out substances and low-tox residing, and it opened my eyes to how few clear, moral tanning choices existed. That second grew to become the catalyst for creating Three Warriors – a model that brings collectively my long-standing love of bronzed, glowing pores and skin with a dedication to well being, clear formulations, and sustainability.”

A deeply private journey

The enterprise’s identify is deeply private to Corbin: his father handed away in a boating accident when he was 10 years previous. His mom described Corbin, his brother and his sister as her “three warriors”. This was in recognition of the power and resilience the siblings displayed within the aftermath of such a tragedy.

“Naming the corporate Three Warriors is a tribute to my dad and to the spirit of overcoming – a reminder of the place I come from and the values we’ve constructed the model upon,” he says.

Within the face of his personal well being challenges, Corbin was very conscious of what number of on a regular basis merchandise include pointless toxins, fillers, and synthetics. His mission with Three Warriors was to show that tanning merchandise may ship professional-quality outcomes with out compromising your well being or your pores and skin. 

“Gaining natural certification is our approach of making certain we meet the very best doable requirements not simply clear, however really secure, traceable, and responsibly sourced,” Corbin says. “It means each ingredient has been independently verified, each formulation is held accountable, and shoppers don’t simply should ‘belief’ us; they’ll see the proof.

Nothing extra, nothing much less

Transparency in regards to the substances in his merchandise is simply as essential to Corbin. “Individuals should know precisely what they’re placing on their our bodies,” he says. “We proudly checklist each ingredient, why it’s there, and the place it comes from. For me, transparency builds belief.”

As a self-funded model, Corbin’s strategy has at all times been gradual, regular, and deeply intentional – focusing initially on really infiltrating the Australian market, constructing relationships and representing the Hobart neighborhood.

Having achieved this purpose, the enterprise set it sights on enlargement. 4 years in the past, Three Warriors went throughout the Tasman and gained a foothold in New Zealand. Quickly afterwards, the model was launched into Eire and Scotland, with the enterprise’s Chief Advertising Officer, Meagan Pate, within the vanguard.  

A dedication to enlargement

“This 12 months, I relocated to London for seven months to embed myself and the model out there,” Meagan says. “I wished to grasp cultural nuances and get nearer to our retailers, companions and clients.

“We actually consider in immersing ourselves the place our product lives,” she provides. “As we speak, Three Warriors is accessible in Eire, Scotland, New Zealand, England, Lithuania, and the Netherlands, with a number of new areas in lively dialogue.”

The export award is a reward for this abroad push, which has seen the model being stocked on the cabinets of legendary division retailer Harrods within the UK, serving to drive a reported 35 per cent elevate in world gross sales.