Ten years after she first analyzed how San Francisco and Seattle differed within the language utilized in tech job posts, former Textio CEO Kieran Snyder is getting a contemporary learn on common phrasing within the age of AI.
Snyder stepped down as head of the Seattle-based augmented writing startup in January 2024, and is now filling her time diving into information at Nerd Processor, an internet site/publication that explores various facets of AI, startups, and groups.
Snyder mentioned that in current months, in Seattle and through current journeys to San Francisco speaking to tech execs about AI transformation, she’d seen “some small however important variations in how folks discuss it.” The Nerd Processor in her couldn’t assist however examine the info by analyzing job posts.
In a brand new submit on her website, Snyder explains how she checked out 1,000 AI-related job posts within the Bay Space, Seattle, NYC, and Austin, Texas, analyzing roles for six courses of language. These courses embrace “hype” — which covers vacuous phrases like “disruptive,” “revolutionary” and “cutting-edge” — and “duty” — which incorporates dialogue of ideas like “ethics,” “accountable AI,” and “sustainability.”
Different courses included “enterprise,” “velocity,” “transformation,” and “analysis.”
In line with Snyder, “Nobody spikes larger on hype and velocity than San Francisco. Nobody talks extra about duty than Seattle. New York is enterprise central. And in each dimension, Austin is like San Francisco’s little sister.”
In 2015, in a submit for Textio, Snyder first wrote in regards to the prevalence of the phrase “superior” in San Francisco job posts. Out of 53,523 jobs she checked out for that metropolis, 1,662 — over 3% — included “superior.” Out of 36,469 jobs she checked out for Seattle, 552, or 1.5%, of them included the phrase.
For its half, Seattle got here out forward on moral language, Snyder wrote, with phrases like “values,” “honesty,” and “integrity” exhibiting up extra in Seattle than anyplace else.
“The language that you simply use in your job itemizing modifications who will apply,” Snyder wrote on the time. “However the phrases that work greatest rely the place you reside. What works in New York doesn’t all the time work in San Francisco, even for jobs which can be listed by the identical firm.”
Snyder’s takeaway this week? “Tech could ostensibly share an business and a language, however tradition remains to be deeply native.”
Learn extra at Snyder’s Nerd Processor web site, and on LinkedIn the place Snyder additionally shared her findings and has sparked a dialogue about all of it.
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