Samsung Electronics Co., Ltd. unveiled its expanded exhibition at Cellular World Congress (MWC) 2026, being held at Fira Gran By way of in Barcelona, Spain from March 2-5. Samsung’s exhibition area builds on the momentum of Galaxy Unpacked, going past cellular by demonstrating how Galaxy AI is evolving into a really agentic companion and delivering extra personalised, intuitive and seamlessly related experiences throughout the Galaxy ecosystem. Along with these cellular developments, Samsung can be highlighting its AI-driven community improvements, showcasing complete management that spans the whole connectivity ecosystem.
On the heart of this evolution is the Galaxy S26 sequence, Samsung’s third-generation AI cellphone launched alongside new ecosystem improvements just like the Galaxy Buds4 sequence. By unveiling these merchandise collectively, Samsung is demonstrating how Galaxy AI works cohesively throughout cellular and wearables to anticipate person wants and improve on a regular basis experiences.
“MWC is a chance to point out not solely the place Galaxy AI is in the present day, however the place it’s going subsequent,” mentioned TM Roh, Chief Govt Officer, President and Head of Machine eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 sequence to rising kind components like Galaxy XR and TriFold, we’re pushing the boundaries of what cellular expertise may be — whereas maintaining the person expertise on the heart of each innovation.”
Galaxy S26 Sequence: The Most Intuitive Galaxy AI Telephone But
The Galaxy S26 sequence is an AI cellphone constructed on efficiency and engineered for ease. Samsung’s immersive experiences show how Galaxy S26 makes use of Galaxy AI to simplify on a regular basis duties by understanding intent, anticipating wants and taking motion on behalf of customers.
Key experiences will spotlight:
- Business-first built-in Privateness Show[1] for cellular units: offers customers larger management over what’s seen on their machine with out compromising the viewing expertise in on a regular basis use.
- Highly effective efficiency: constructed on probably the most highly effective {hardware} ever on a Galaxy S sequence and retains superior capabilities working easily within the background.
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- Personalized cellular chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class efficiency on Galaxy S26 Extremely.
- Redesigned Vapor Chamber on Galaxy S26 Extremely: helps steady thermal efficiency for flagship-AI capabilities.
- Galaxy’s industry-leading digicam system unifies seize, enhancing and sharing collectively in a single seamless expertise.
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- Galaxy’s brightest digicam but: wider digicam apertures on Galaxy S26 Extremely for clearer images and richer element in low-light situations, even when zoomed in.
- Enhanced Nightography video: sharper and extra vibrant low-light footage with improved noise discount.
- Upgraded Tremendous Regular video: permits a horizontal lock choice to ship cinematic stability with constant framing.
- Photograph Help:[2] customers can merely describe what they wish to change in their very own phrases, with the power to edit day scenes into evening or restore lacking elements of an object, like a chew taken out of cake — all through pure voice interactions.
- Inventive Studio:[3] the power to vary pictures into numerous kinds and switch concepts into personalised sticker units and wallpapers, unifying creation and customization.
- Proactive and adaptive AI experiences that make on a regular basis duties sooner and extra environment friendly, laying the inspiration for agentic AI.
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- Now Nudge:[4] well timed related solutions that adapt to real-time context, akin to robotically suggesting pictures from the Gallery when a pal asks for images.
- Now Transient: personalised briefing primarily based on the person’s each day schedule, surfacing related content material and enabling well timed reminders for vital occasions, primarily based on particular person context.
- Circle to Search with Google:[5] a better image-based search that explores a number of elements of a picture without delay enabling sooner, extra intuitive looking.
- Upgraded Bixby: a conversational machine agent for simpler and extra intuitive interplay with Galaxy units to navigate and alter settings in pure language.
- Alternative of brokers: alongside Bixby, Gemini and Perplexity can streamline on a regular basis duties like looking and coordinating actions throughout apps on the person’s behalf — all accessible by means of a single, easy entry level.
Increasing the Galaxy Ecosystem Expertise
Samsung’s MWC presence demonstrates that with deeper integration throughout merchandise, Galaxy AI enhances comfort, continuity and personalization at each touchpoint.
Ecosystem highlights embrace:
- The flexibility of holiday makers to discover Galaxy AI options with AI brokers that improve person comfort by means of the Galaxy Buds4 sequence.
- Fingers-on demonstrations with the newly launched Galaxy Book6 Professional and Galaxy Book6 Extremely that showcase highly effective efficiency and optimized productiveness.
- Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.
- Well being Experiences with the Galaxy Watch8 sequence, providing extra personalised insights and wellness interactions for working, sleep and mindfulness.
Clever Infrastructure
Samsung is increasing its agentic AI technique past shopper units and into clever infrastructure, extending its management from cellular innovation to AI-powered manufacturing and related well being.
By way of its AI-Pushed Factories initiative, Samsung is accelerating its evolution towards autonomous manufacturing powered by AI. Constructing on its plan to transition international manufacturing operations into AI-Pushed Factories by 2030, Samsung is demonstrating how AI brokers, digital twin simulations and real-time information evaluation can work collectively to optimize manufacturing, strengthen high quality management and improve operational resilience.
Samsung can even showcase its Related Care imaginative and prescient, strengthened by Xealth following its acquisition in 2025. By integrating well being metrics throughout the Galaxy ecosystem, Samsung is enhancing Samsung Well being capabilities to allow extra proactive, personalised and steady well being administration. On the scientific stage, Xealth permits well being programs to combine digital well being instruments, care packages and affected person information instantly into doctor workflows throughout a community of tons of of hospitals and distributors — permitting clinicians to prescribe, monitor and handle digital care in ways in which align with real-world affected person wants.
Subsequent-Technology Management and Innovation
Reinforcing its design heritage, Samsung is presenting a forward-looking imaginative and prescient for next-generation kind components and rising applied sciences, underscoring its long-term dedication to pushing the boundaries of innovation. By way of unique, hands-on experiences with Galaxy XR and Galaxy TriFold, guests will see how Samsung continues to steer the {industry} into the cellular AI period.
The corporate can be highlighting the Galaxy Basis, emphasizing its dedication to privateness, safety, sustainability and accountable improvement — together with developments in Samsung Knox and hardware-based protecting expertise.
Increasing Satellite tv for pc Connectivity By way of Regional Partnerships
Samsung is increasing satellite tv for pc communication capabilities for choose Galaxy smartphones — together with the Galaxy S26 sequence — by means of ongoing partnerships with main international telecommunications operators in North America,[6] Europe,[7] and Japan.[8] Designed to assist emergency response and important communication when conventional cellular networks are unavailable, Samsung has supported satellite tv for pc communication on choose Galaxy flagship smartphones and Galaxy A sequence since 2025 and repeatedly increasing the variety of supported fashions. With capabilities rolling out in phases primarily based on regional community availability and regulatory necessities, Samsung will proceed working with community operators and satellite tv for pc suppliers to make sure customers have dependable entry to vital communication instruments at essential moments.
Guests can discover these groundbreaking AI improvements firsthand at Samsung’s Galaxy Expertise Sales space in Corridor 3 at Fira Gran By way of from March 2-5.
Networks Enterprise’ AI Imaginative and prescient: Bringing AI Into Each Layer of the Community
Constructing on the corporate’s AI management throughout numerous enterprise portfolios, Samsung is main the cost in end-to-end software-driven networks. By offering a versatile basis that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from main ecosystem companions, Samsung permits operators to quickly deploy AI-driven capabilities and scale progressive providers. This software-centric method not solely optimizes community effectivity and efficiency but in addition empowers operators to remodel their present infrastructure into a strong engine for AI innovation.
Samsung is accelerating the transition towards networks which can be absolutely autonomous by 2027. Central to this imaginative and prescient is Samsung CognitiV Community Operations Suite (NOS), a set of various AI-powered community automation options that includes Agent Cloth. As a unified, choice intelligence layer, Agent Cloth permits multi-agent programs the place specialised AI brokers work independently or collectively primarily based on their reasoning. These brokers streamline the whole community lifecycle — from planning and set up to upkeep, troubleshooting, optimization and person expertise administration, and dwell demonstrations of multi-agent programs shall be introduced on the occasion.
Samsung can even unveil the facility and potential of “Community in a Server,” its software-driven, next-gen edge AI resolution, opening up new enterprise alternatives for enterprises. By consolidating a number of community features right into a single server powered by the newest processors, enterprises can simply undertake AI providers, akin to security monitoring and AR overlays, which require native processing for real-time responsiveness.
The Samsung Networks sales space is situated in Corridor 2, Stand 2M20 and is accessible by invitation solely
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