Safaricom has decreased the value of latest enterprise fibre connections by 25% for the next two months, concentrating on corporations in fibre-ready buildings and timed as satellite tv for pc television for computer rival Starlink grapples with a shrinking purchaser base in Kenya. The slash, launched at a Nairobi enterprise dialogue board on Monday, underscores the telco’s approach to defend its dominance in mounted broadband whereas rising its footprint amongst small and medium-sized enterprises.
The worth low cost brings the entry-level 15 Mbps plan to about KES 2,249 ($17.44) month-to-month, down from KES 2,999, whereas the top-tier 100 Mbps bundle now costs KES 4,724 ($36.62), from KES 6,299.
Safaricom, which serves 678,118 fixed-internet prospects and holds a 36.5% market share, is pairing the provision with new enterprise credit score rating merchandise in a bid to lock in SME purchasers, a bit moreover targeted by Liquid Intelligent Utilized sciences and Jamii Telecom.
The low value comes as Starlink’s Kenyan shopper base fell to about 17,000 in March 2025 from roughly 19,000, following experiences of group congestion though Starlink has since added flooring stations near Nairobi to extend functionality. Safaricom’s pricing change comes as satellite tv for pc television for computer net struggles, making it as quite a bit about holding present prospects as attracting new ones.
Safaricom’s relationship with Starlink is tough: in Might, the telco hinted at a possible satellite tv for pc television for computer net partnership merely days after Airtel Africa launched comparable plans. No settlement has been confirmed, and the Nairobi-based agency has beforehand urged regulators to revisit satellite tv for pc television for computer net pointers, a switch some interpreted as a bid to gradual Starlink’s progress.
In June 2024, the company wrote to the Communications Authority calling for a model new technique to regulating satellite tv for pc television for computer suppliers, a switch some seen as an attempt to push for Starlink’s suspension.
In rural and peri-urban areas, the place satellite tv for pc television for computer has a stronger case, Safaricom has been selling 5G home routers at KES 3,000 ($23.26) and month-to-month plans from the equivalent worth stage. Starlink’s Gen 3 bundle costs as a lot as KES 50,000 ($387.60), with limitless data at KES 6,500 ($50.39) a month, or a inexpensive KES 1,300 ($10.08) chance capped at 50 GB. Worth sensitivity in these areas makes Safaricom’s 5G provide a further accessible completely different for lots of households and small corporations.
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