There are some restrictions to customized and lookalike audiences you need to learn about associated to well being and funds.
Right here’s what you want to know…
The Restrictions
When viewing Meta’s developer documentation on lookalike audiences, I came upon this message:
Starting September 2, 2025, we’ll begin to roll out extra proactive restrictions on customized audiences which will counsel data not permitted underneath our phrases. For instance, any customized viewers or lookalike viewers suggesting particular well being situations (e.g., “arthritis”, “diabetes”) or monetary standing (e.g., “credit score rating”, “excessive earnings”) shall be flagged and prevented from getting used to run advert campaigns.
This went into impact on September 2nd, so it flew underneath the radar (or no less than my radar). If Meta flags the customized viewers, you possibly can’t create a lookalike viewers based mostly on it. And you’ll’t use both in concentrating on.
Can You Get Round It?
I’m unsure how precisely Meta flags these audiences. However I assume it might must be based mostly on the way you title it or the header rows within the customized viewers.
And I’m not, after all, recommending that you just get round restrictions by rigorously naming this stuff. Even when that is how the audiences are flagged, one of many worst violations you possibly can face is for “circumventing methods.”
This will surely qualify, and an account ban would doubtless observe.
The put up Restrictions on Customized and Lookalike Audiences appeared first on Jon Loomer Digital.
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