Report Suggests That Posting Extra Typically Will increase TikTok Efficiency

Seeking to get extra out of your TikTok advertising and marketing efforts?

Posting frequency is a key consideration inside this, and making certain that you simply preserve an lively profile, which can preserve customers coming again, and maximize your alternatives for attain.

However what’s the optimum posting frequency on TikTok?

The group at Buffer just lately sought to seek out out, by analyzing over 11 million TikTok uploads, from over 150k accounts, to get a greater understanding of the function that frequency performs in total TikTok efficiency.

And it’s vital.

In accordance with Buffer’s knowledge, posting extra usually results in extra views per publish, with TikTok’s algorithm seemingly rewarding constant exercise.

And your common view counts will preserve rising the extra you publish.

As you possibly can see on this chart, the information reveals that posting 2 to five instances per week provides you with a 17% enhance in views per publish, on common, however posting greater than 11 instances per week will double that common charge of efficiency.

Why?

Buffer’s competition right here is that the typical views are a bit deceptive on this respect, as a result of what really occurs while you publish extra usually is that you simply improve your probabilities of getting huge attain with a single publish. So whereas most posts, total, will see comparatively small view counts, the extra you publish, the upper the chance that one will likely be a success, which can then drag up your common.

But, even accounting for this consideration, the information nonetheless reveals that posting extra usually will, typically, result in higher outcomes total.

As Buffer notes:

“Posting extra steadily doesn’t essentially increase the ground, however it does increase the ceiling.”

So whereas it doesn’t imply that each single replace goes to see large attain will increase on account of posting frequency, the information does recommend that posting extra usually will finally ship better attain outcomes, whereas additionally serving to you construct an viewers, set up your model, and many others.

So, time to get cracking. Eleven TikToks per week is doable, proper? I imply you will have all of these AI mills and image-to-text, and text-to-video instruments at your disposal. You possibly can simply pump out 40+ TikTok a month.

Proper?

Look, it will not be practical to plan for such a excessive quantity of TikTok clips, however the knowledge means that posting extra content material, and making an attempt extra issues out, will result in higher efficiency.

I assume, alternatively, you possibly can argue that by utilizing TikTok Tendencies, and tapping into already viral codecs, or creating your personal authentic takes primarily based on what’s working, then you definately’d be simply as profitable with fewer clips. However once more, the information reveals that posting extra will result in higher efficiency over time.

You possibly can try Buffer’s full report right here.