B2B advertisers take notice: Reddit has introduced a brand new partnership with G2, which is able to allow software program builders listed on G2 to increase their model presence to Reddit, which may play a big function in serving to to hyperlink into rising buyer behaviors.
G2 is among the world’s largest software program marketplaces, with greater than 3 million verified critiques within the app. Over 100 million software program consumers depend on G2 for correct insights into key enterprise instruments, making it a key supply for B2B consumers in search of efficient options.
This new partnership will allow eligible G2 companies to assert a customized Reddit Professional account to assist them construct a presence and have interaction on Reddit.
Which might be massively vital, contemplating evolving purchaser journeys.
As defined by Reddit:
“AI is quickly altering how software program consumers uncover and analysis software program. Actually, G2 analysis exhibits that 70% of B2B software program consumers now use AI search instruments, and 1 in 4 begin their search in an AI chatbot.”
So extra software program consumers at the moment are counting on AI chatbots to assist them discover probably the most related options for his or her enterprise wants.
And which two platforms are most persistently cited by AI platforms in software-related queries?
In the event you guessed Reddit and G2, you’d be proper, which implies that having a presence on each may help to extend your alternatives, and get you extra seen inside evolving buyer journeys.
Reddit says that it hosts over 24k software program and app-related communities. With this partnership, G2 listed manufacturers will be capable to acquire entry to Reddit’s evolving insights instruments to seek out related conversations and communities to faucet into, to both study what individuals are asking, or dive in and reply questions in-stream.
Accepted G2 companies may have their Reddit enterprise bio pre-filled utilizing information from their G2 profile, whereas they’ll additionally be capable to add screenshots of their G2 critiques instantly into Reddit’s Advertisements Supervisor.
That can help with advert placement and promotions, guaranteeing that you simply’re reaching the correct audiences, and establishing a more practical flywheel of related traction in your choices.
It might be a precious consideration.
Reddit says that it is providing eligible G2 companies Reddit Professional entry for a restricted time, so if this seems like what you are promoting, or you understand someone in B2B software program, it may be value checking it out ASAP.
You possibly can be taught extra about Reddit’s G2 partnership provide right here.
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