Realme’s CMO India Talks About 15 Sequence Tailored For Gen Z With AI Capabilities And How Offline Channel Emerged As A Darkish Horse

Realme’s numbered sequence is lastly getting an all-new addition with the 15 sequence, comprising the 15 and 15 Skilled smartphones. Out of the two, the Realme 15 Skilled is the first to perform the Snapdragon 7 Gen 4 chipset, which comes with a giant leap in effectivity and AI capabilities. The company claims that it packs a 7000mAh battery in a 7.69mm slim physique, making it the slimmest throughout the enterprise. The gadget moreover choices AI enhancements, along with AI Get collectively Mode and AI Edit Genie, amongst others, that extra enhance the overall client experience.

Units 360 had the possibility to sit down down down with Francis Wong, Chief Promoting and advertising and marketing Officer at Realme India, ahead of the big launch, to debate the model new sequence, AI enhancements, and further, alongside Sumit Sonal, Head of Promoting and advertising and marketing at Qualcomm India, who answered questions regarding the chipset different for the 15 Skilled.

Realme 15 Sequence: AI buzzword and offline channels as a model new darkish horse

We started with a tagline that’s presently exhibiting in all promoting and advertising and marketing communication throughout the Realme 15 sequence – ‘AI Get collectively Phone’ What does it suggest? Wong outlined, “The tagline ‘AI Get collectively Phone’ encapsulates our imaginative and prescient of delivering a smartphone experience that actually resonates with Gen Z—one which’s good, trendy, and on a regular basis ready for movement. With the Realme 15 Sequence – the Realme 15 Skilled 5G and Realme 15 5G, we’ve got centered on integrating superior AI-powered imaging capabilities that adapt seamlessly to dynamic, fast-paced environments—whether or not or not it’s a low-light social gathering, a stay efficiency, or a spontaneous hangout.”

He gives, “Gen Z prospects are inherently expressive and social-first, and this gadget is designed to empower them to grab and share these real moments effortlessly. This spirit ties straight into our ‘Dwell for Precise’ advertising and marketing marketing campaign, which celebrates unfiltered self-expression and encourages prospects to embrace life because it’s—daring, raw, and unapologetically precise. From the daring, ergonomic design to the reliable effectivity at its core, every issue of the cellphone has been curated to ship a vibrant, all-day experience. That’s better than solely a cellphone—it’s an extension of their life-style.”

Realme believes that by positioning itself as a result of the “AI Get collectively Phone,” the mannequin is speaking on to India’s youth. “We’re proud to produce them a device that retains up with their tempo and vitality,” he added.

Subsequent, we wished to understand which channel, for the Realme mannequin, has emerged as a darkish horse in India: on-line or offline?

Francis Wong, Chief Promoting and advertising and marketing Officer, Realme India

“We’ve got on a regular basis believed in a balanced methodology to every on-line and offline channels. Whereas our on-line platforms proceed to play an important place in reaching a wider viewers with effectivity, it’s the offline part that has steadily emerged as a darkish horse for the mannequin in India,” Wong talked about.

It’s the offline part that has steadily emerged as a darkish horse for the mannequin in India.

“In Q1 alone, we shipped 3.5 million fashions, with 58% of them by offline channels—a clear reflection of the facility and momentum of our offline approach. Over the earlier yr, we’ve got made fixed efforts to strengthen our retail presence all through the nation, enabling consumers to experience our merchandise firsthand. This on-ground engagement has not solely constructed deeper perception with our prospects however moreover helped us cater to evolving purchasing for preferences all through Tier 2 and Tier 3 markets. Realme’s strategy of classifying merchandise for every platforms helped us attain our viewers. By reinforcing our presence in brick-and-mortar retailers and guaranteeing product accessibility all through all touchpoints, we’re creating a extremely omni-channel mannequin experience,” he added.

After-sales service stays an area of dedication for Realme

With Realme growing aggressively in India, after-sales service is a crucial stage. We wished to understand whether or not or not Realme plans to give you some new plans on the doorway? Wong began by discussing the enlargement of the after-sales and retail group in 2024. “In 2024 alone, we established 180 new mannequin retailers and expanded our after-sales group to over 570 service centres nationwide. Wanting ahead, we’re devoted to extra strengthening our presence, with plans to extend to over 100 mannequin retailers by the highest of this yr. These efforts are part of our broader dedication to ‘realme Care+’, which reinforces our promise of delivering distinctive buyer help. With a faithful offline workforce now 7,800 strong, we goal not merely to advertise merchandise, nonetheless to supply full, end-to-end assist that actually locations the consumer first,” he added.

Vicky Kaushal was not too way back launched as a result of the smartphone ambassador of Realme

A transition from SRK to Vicky as mannequin ambassador

Realme has moreover not too way back made an infinite transition from Shah Rukh Khan to Vicky Kaushal as its smartphone ambassador. Wong on the occasion talked about, “We’re thrilled to welcome Vicky Kaushal as a result of the smartphone ambassador of realme. This isn’t solely a one-off collaboration—it marks the start of a long-term, important affiliation with any person who actually shows the spirit of our mannequin. Vicky could be foremost our upcoming ‘Dwell for Precise’ advertising and marketing marketing campaign, which is deeply rooted in realme’s core notion: Make it precise.”

On why the mannequin chosen Vicky, he extra talked about, “We chosen Vicky because of he embodies the an identical values that realme stands for—authenticity, ambition, relatability, and stuck reinvention. His journey from a self-made outsider to a extensively admired nationwide icon resonates deeply with within the current day’s youth, significantly Gen Z and millennials, who price substance over spectacle and look as a lot as place fashions who’ve carved their path with honesty and arduous work.”

Why Snapdragon 7 Gen 4 SoC is right for Realme 15 Skilled

The Realme 15 Skilled is the first smartphone to be powered by the Snapdragon 7 Gen 4 SoC, a key chipset for Qualcomm throughout the larger mid-range tier. On working with Qualcomm on the chipset different, Wong talked about, “Working fastidiously with Qualcomm, we optimised the chip’s AI and gaming choices to satisfy the demanding expectations of our prospects. This consists of enabling superior physique worth administration and safe vitality effectivity by GT Improve 3.0, along with incorporating real-time decision-making assist for avid players by means of AI Gaming Coach 2.0. We moreover fine-tuned background app administration and predictive loading capabilities for smoother multitasking, which aligns with the debut of our AI Multi-Tasker perform. Our collaboration ensured that every layer of the patron experience—from responsiveness to intelligent system behaviour—is seamlessly powered by the 7 Gen 4 platform.”

Realme 15 Skilled is the first cellphone to be powered by the Snapdragon 7 Gen 4 SoC

Sonal, on the partnership, in an email correspondence response, talked about, “Our partnership with realme shows our shared imaginative and prescient: to democratise premium experiences. We work fastidiously with OEMs to ensure our know-how isn’t merely extremely efficient on paper; it delivers important, real-world price. And with devices similar to the realme 15 Skilled, we’re reinforcing the Snapdragon as a trusted picture of top of the range and effectivity for within the current day’s demanding prospects.”

With the Snapdragon 7 Gen 4, Qualcomm is blurring the traces between premium mid-range and entry-level flagships. We wished to understand the strategic intent behind bringing so many “premium” choices to this tier. Sonal outlined, “We’re not merely bringing high-end choices downstream, we’re redefining what prospects should rely on from the upper mid-range. By enabling superior on-device AI, we ship extremely efficient gaming and pro-level imaging on this tier, responding to the developed Indian consumer – any person who’s not pushed by merely specs or price, nonetheless by experience, top quality, and longevity. This shift is strategic. It’s about elevating the baseline all through the board and pushing the enterprise forward. As traces blur between segments, we think about platforms like Snapdragon 7 Gen 4 will type a model new benchmark for effectivity and value throughout the broader smartphone market.”

On AI choices now obtainable on smartphones all through price components, Sonal talked about, “AI isn’t confined to flagship devices; it’s now turning into a core part of the smartphone experience all through segments, due to platforms similar to the Snapdragon 7 Gen 4. With our platform, prospects get extremely efficient on-device AI capabilities that elevate each factor from image processing and voice assist to adaptive battery administration and real-time gaming enhancements. What this allows is smarter, faster, and further intuitive utilization, whether or not or not it’s modifying pictures in seconds or switching seamlessly into performance-optimised gaming modes. And all of this happens on-device, guaranteeing velocity, privateness, and responsiveness. That’s the true breakthrough, premium intelligence, made accessible.”

How important is the on-device AI performance of the 7 Gen 4 SoC in differentiating it from opponents? Sonal broke it down for us, “The on-device AI performance of the Snapdragon 7 Gen 4 SoC stands out as a giant differentiator, bringing very important enhancements all through effectivity, privateness, and AI. By enabling superior choices, like real-time image expertise, faster AI-powered digicam enhancements, and further responsive good assistant duties, Snapdragon 7 Gen 4 presents prospects a faster and smoother experience.”