KRAFTON’s declaration to develop to be an “AI-First” agency marks a defining second in Korea’s experience transformation. Previous its gaming roots, the PUBG maker’s KRW 100 billion GPU cluster funding indicators how Korean enterprises for the time being are competing to assemble sovereign AI infrastructure. For the time being, KRAFTON is reshaping the nation’s innovation panorama and setting new benchmarks for worldwide tech and startup ecosystems.
KRAFTON Declares ‘AI-First’ Shift with ₩100B GPU Cluster Funding
South Korea’s most important recreation developer and the creator behind gaming IP PUBG, KRAFTON has launched a big firm transformation in direction of turning into an AI-First agency, unveiling a KRW 100 billion (~$73 million) funding to find out a GPU cluster that will anchor its new artificial intelligence infrastructure. The switch marks certainly one of many nation’s largest personal AI infrastructure initiatives by a recreation agency and positions KRAFTON as a central participant in Korea’s fast-growing AI innovation ecosystem.
The announcement was made on October 23 all through KRAFTON Keep Talk about, the company’s inside communication dialogue board, beneath the theme “Transition to an AI-First Agency: The Means ahead for Work, the Agency, and Folks.”
AI-Pushed Transformation and Workforce Empowerment
In step with the company, the model new GPU cluster will operate the muse for large-scale agentic AI automation — methods in a position to superior reasoning, exercise planning, and multi-step decision-making. By combining infrastructure funding with workforce coaching, KRAFTON objectives to modernize inside workflows and velocity up AI-powered development in every enterprise operations and in-game suppliers.
Beginning in 2026, KRAFTON will allocate roughly KRW 30 billion yearly to help employees in adopting and making use of AI devices all through departments. The company plans to mix AI all through administration, decision-making, and development pipelines, growing previous automation in direction of full-scale organizational intelligence.
This funding is designed not solely to streamline recreation manufacturing however along with encourage employees to focus on inventive problem-solving, signaling a shift from repetitive operational work to innovation-driven roles.
From PUBG Studio to Developing Infrastructure for Korea’s Subsequent-Know-how AI Competitiveness
The KRW 100 billion GPU cluster will underpin KRAFTON’s multi-stage AI construction. The infrastructure will take care of high-precision inference and iterative processes necessary for agentic AI fashions, supporting every inside evaluation and AI-based recreation development.
By the second half of 2026, the company expects to complete an built-in AI platform and information automation system, along with:
- Enterprise-wide AI operation framework
- Info standardization construction
- Agentic AI administration platform
- Automated AI workflow integration
These initiatives align with Korea’s nationwide agenda to strengthen its AI-content and digital innovation sectors, a key pillar of the nation’s next-generation Okay-tech improvement method.
KRAFTON: AI as Core of the Future Workforce
Kim Chang-han, CEO of KRAFTON emphasised that KRAFTON’s AI-First method extends previous recreation development. It shows a long-term imaginative and prescient to put the company on the intersection of AI evaluation, leisure, and enterprise productiveness innovation,
“From proper this second onward, KRAFTON will automate work spherical agentic AI, allowing employees to focus on inventive and sophisticated problem-solving. Via AI, we’re going to foster explicit individual improvement, enhance organizational challenges, and set operational necessities that will operate a worldwide reference for the game {{industry}}.”
Korea’s AI and Digital Transformation Help from the PUBG Studio
KRAFTON’s shift to an AI-First enterprise shows Korea’s larger AI Transformation (AX) and Digital Transformation (DX) movement, the place every authorities and {{industry}} are establishing the infrastructure for an AI-powered monetary system. The company’s KRW 100 billion GPU cluster aligns with nationwide efforts led by the Ministry of Science and ICT (MSIT) and KOCCA, which emphasize AI-content convergence and next-generation computing infrastructure.
This private-sector initiative expands Korea’s AI competitiveness by establishing a robust information and computing foundation that startups, researchers, and creative tech companies can leverage. The GPU cluster may evolve proper right into a testing and collaboration platform, supporting ventures in AI workflow automation, content material materials period, and agentic computing—all priority areas beneath Korea’s AX-DX roadmap.
For worldwide merchants and ecosystem builders, KRAFTON’s method demonstrates how Korea’s tech sector is shifting previous platform dependency in direction of sovereign AI functionality and digital self-reliance, a key milestone inside the nation’s path in direction of turning into an Asia-Pacific innovation chief.
Korea’s AI-Powered Leap Forward
KRAFTON’s KRW 100 billion AI-First initiative demonstrates that Korea’s subsequent frontier in experience is no longer restricted to {{hardware}} or content material materials creation — it lies in AI-driven manufacturing methods that redefine how organizations innovate and performance.
As most important conglomerates like KRAFTON embed AI into core administration and development methods, the Korean startup ecosystem stands to comprehend new collaborative pathways — from GPU infrastructure sharing to joint AI model development. This shift might catalyze a model new wave of cross-industry partnerships connecting gaming, software program program, and AI evaluation, solidifying Korea’s operate as an rising Asia-Pacific AI innovation hub.
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