Luna co-founder Jas Schembri-Stothart and Untapped Options founder Andre Peart share how they cracked go-to-market for audiences most startups keep away from. On this episode of Construct Mode, they reveal the guerrilla ways, trust-building methods, and inventive experiments that helped them attain teenage women and previously incarcerated employees—from crashing Taylor Swift concert events to keynoting re-entry conferences.
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