Oasis-Themed Merchandise To Money In On 90s Nostalgia This Summer season

First, they have been queuing up for tickets. Now, as 90s rock and roll band Oasis prepares to start out its three-month reunion tour this Friday, music followers are itching to get their arms on some themed items this summer season — and ecommerce companies ought to listen.

This week, a report from the trade physique UK Music discovered that stadium excursions from acts equivalent to Charlie XCX pumped £10bn into the UK economic system final yr. A lot of that live performance spend could have gone on outfits and equipment, equivalent to cowboy hats for Taylor Swift’s Eras excursions.

Oasis may high that. Anticipation is so excessive, the band has even opened its personal devoted merchandise store in Manchester metropolis centre, referred to as Oasis reside ‘25.

You’ve gotta roll with it. Under, we spotlight the highest dropshipping merchandise to inventory this summer season forward of the Gallagher brothers’ long-awaited return to the stage.

1. Bucket hats

Let’s get it out of the best way. Bucket hats are a part of the official Oasis fan uniform, they usually’ll function closely this summer season. However if you happen to do choose the bucket, it’s additionally the definition of a saturated market. Each model from IKEA to Greggs now has its personal tackle the pattern.

When you fancy your possibilities, it’s good to pause, mirror, and utilise savvier gross sales and search engine marketing ways. You possibly can’t promote gadgets with the official Oasis brand, however you should utilize key phrases like ‘90s’, ‘oasis tour’, or ‘oasis wonderwall’ (severely, it’s trending) to assist followers discover your stock.

This can be a low-cost merchandise so it’s a good suggestion to drum up worth. Supply worth packs, like a tour bundle or {couples}’ low cost. And eventually, think about using print-on-demand (POD), or working with suppliers who enable customisation, to supply restricted version designs.

2. Windbreakers and retro sun shades

Oasis have been recognized for his or her mod-inspired fashion that noticed them put on, just about solely, retro bug-eyed shades and parka jackets. It’s nonetheless the official Gallagher costume; Noel was snapped sporting nearly this actual outfit on the tube on his option to rehearsals final month.

The retro revival wave has stayed fashionable due to nostalgia advertising. However to face out in a saturated market, in the present day’s sellers might want to develop a model past this not-so-niche.

Inject your product listings with a little bit of Britpop power through the use of phrases like Madchester and Positively Perhaps Drip. Bundle complementary gadgets — assume parka, sun shades, bum baggage, and naturally bucket hats — to extend worth and construct out the fan expertise.

When you’re promoting on or by way of social media, prioritise short-form video content material on TikTok and Instagram that showcases full outfits and era-specific styling.

3. Flags or banners

At each gig, ticket holders like to wave indicators about to get their hero’s consideration. Particularly at Wembley stadium the place you’re buried amongst an viewers of 89,999. That’s why live performance flags and banners with emotional or humorous messages are the right merch to dropship.

These easy-to-pack, high-margin gadgets are perfect for print-on-demand — they usually’ll be all over the place within the crowd. Customisable choices, like “DUBLIN <3 OASIS,” let followers rep their hometowns. You might additionally lean into retro aesthetics, equivalent to Union Jack-themed merch.

For a extra DIY strategy, you may additionally flog the craft supplies to let followers make their very own indicators, equivalent to handheld A3 and A4 playing cards, material banners, and drawing supplies.

4. Tambourine

You’ll discover few images of early Oasis gigs that don’t function a tambourine (normally in Liam Gallagher’s hand, or else flying by the air after he chucked it at Noel’s head). That makes this instrument the perfect prop for followers in summer season. Plus, it’s a fantastic merchandise to dropship.

The compact dimension equals low transport prices and quicker supply. And, not like glassware or tech, tambourines are sturdy, so that you’re much less prone to get unfavourable opinions. Lastly, most individuals aren’t concentrating on tambourine-specific audiences, so it’s a sensible area to face out.

5. Stick of rock

Devoted followers know that VIP friends to the band’s iconic Knebworth concert events in 1996 got a particular stick of rock. On the label was printed the Oasis brand and dates of the now legendary gigs. Right now, you’ll be able to nonetheless discover these candy souvenirs promoting on-line for almost £30.

Sellers can replace this product thought by providing new, revamped rock sticks for the following technology to savour. You might design stickers so as to add with the dates and site of this yr’s gigs, or go extra personalised with customisable labels that embody purchaser’s names.

6. Lean into 90s nostalgia

It’s all the time good to consider the ripple impact {that a} once-in-a-lifetime reunion tour may cause. Whereas 1.4 million followers did handle to get Oasis tickets, that also leaves tens of hundreds of thousands extra unable to see their favorite band, and searching for different methods to scratch the itch..

There are numerous methods to get on the 90s nostalgia craze. You may contemplate flogging 90s snack bundles with Push Pops and Double Dips. Scrunchies may even return to our heads, as might basic 90s jewelery like temper rings and choker necklaces.

Telephone equipment are all the time a giant dropshipping win. Merchandise like neon swirl, smiley face, or cassette tape telephone instances will do effectively. You might additionally provide stick packs that includes grainy, creative designs impressed by the Gallagher duo (not direct photos, however evocative of their fashion).

The secret is to check, iterate, and pay attention intently to buyer suggestions. Use your social channels to share 90s-themed content material, and if one thing sells poorly, don’t look again in anger. Simply be able to adapt primarily based on what sells greatest.