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I’ve simply been invited to a no and low tasting hailed as “the driest occasion of the yr”. I needed to decline as I’ll be busy watching fox poo dry on a pavement that day.
What has the world come to? I do know producers who spend all day, day-after-day tending to their vines in order that the grapes style of the land they develop in.
Not one in all them has ever stated to me, “this could style so a lot better if we eliminated the entire alcohol with a centrifugal spinning column”…
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Okay rant over. I’m a diehard alcohol-in wine sort of wine service provider, have been ever since my first job at Thresher’s Brixton means again in 1996. However I get that Brits are “ingesting in a different way”.
What I’m seeing in my bars is confirmed by this yr’s KAM Market report on the no and low ingesting area. Not solely are folks moderating however they actively swerving locations that don’t provide nice alcohol free (AF) substitutes.
Enjoyable F&B truth: 37% of UK adults have both left a venue early or been left dissatisfied on account of poor no and low choices. Add this to the 24% of non-drinkers that select faucet water reasonably than one thing that they don’t really need and you’re looking at an estimated £800m a yr in misplaced gross sales.
In my thoughts, catering to this doesn’t essentially imply providing large model AF drinks which can be decrease in style however increased in worth. In addition to the rising crowd of small brewers and startups making progressive no and low drinks, there’s a myriad of attractive naturally AF fruit juices, smooth drinks and teas on the market too.
Or why not strive a white port and tonic as an alternative of a G&T, half the power and completely scrumptious?
From Boomers to Gen Z, folks aren’t giving up on alcohol, they’re simply being extra aware about how a lot they drink that means enterprise is all the time evolving on Planet of the Grapes.
Simply don’t ever, ever, invite me to the driest occasion of the yr…
Matt Harris – Founding father of Planet of the Grapes
Matt began his Meals & Beverage journey aged 19 working at Thresher’s in Brixton. With a WSET diploma in wine and spirits beneath his belt, he went on to ascertain wine retailers Planet of the Grapes in 2004. Now – on the ripe previous age of 52 – Matt’s empire consists of a number of venues round London together with bars in Leadenhall Market and East Dulwich in addition to restaurant Fox Superb Wines & Spirits at London Wall.
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