Nirvana Holding, in collaboration with 9Yards Communications, has launched the signing of an official sponsorship settlement with Emirati powerboat racer Alia Abdulsalam Firoz. Beneath the settlement, every entities will perform the official suppliers of journey, tourism, and media suppliers for her native and worldwide participation in Formulation 4 Powerboat World Championship.
This initiative shows the shared dedication of every corporations to supporting nationwide experience and empowering Emirati women all through assorted fields – notably inside the realm of marine sports activities actions – whereas moreover enhancing their presence on regional and worldwide platforms.
The settlement was signed inside the presence of Mr Omar Al Ali, CEO of Nirvana Holding, who affirmed that supporting Alia Abdulsalam shows the Group’s imaginative and prescient of actively contributing to the occasion of Emirati sports activities actions. He acknowledged: “We’re proud to sponsor the first Emirati woman to compete in F4 Powerboat World Championship, and we firmly think about in her distinctive potential to represent the UAE on the worldwide stage. This partnership underscores our ongoing dedication to supporting Emirati champions and shaping inspiring success tales.”
For his half, Omar Sarieddine, Deputy CEO of 9Yards Communications, acknowledged: “At 9Yards Communications, we’re proud to be part of this inspiring partnership that brings collectively sport, ambition, and empowerment. Supporting racer Alia is a continuation of our dedication to championing nationwide experience and highlighting Emirati success tales – notably in fields that demand extraordinary passion and perseverance. We think about that media performs a big place in showcasing such achievements, and we’re going to leverage our expertise to verify this Emirati champion’s story reaches audiences everywhere in the world.”
Alia Abdulsalam is the first Emirati woman to compete inside the Formulation 4 Powerboat World Championship, marking an enormous milestone in her upcoming appearances as she strives to understand new accomplishments inside the title of Emirati women’s sport.
Alia is about to start out her worldwide appearances for the 2025 racing season with the Norway Grand Prix on 15 August, adopted by her participation inside the F4 Powerboat World Championship on 16 September, in Italy – o
ne of the season’s most distinguished and aggressive events.
Alia Abdulsalam Firoz expressed her satisfaction inside the partnership, stating: “I’m really grateful to Nirvana Holding and 9Yards Communications for his or her tremendous assist, which provides every myself and my crew an enormous morale improve as we pursue championship titles. Our objective is clear – to compete for top positions in every race and symbolize the UAE with satisfaction on the worldwide stage.”
This partnership offers full logistical assist for the racer and her crew, along with transportation, lodging, and administrative and media coordination. These efforts aim to strengthen their readiness to compete on the best diploma inside the upcoming championships.
This settlement represents a worthwhile model of collaboration between the private sector and sports activities actions institutions in supporting Emirati experience, nurturing a model new period of champions, and reinforcing the UAE’s presence on the worldwide marine sports activities actions stage.
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