NielsenIQ (NIQ) (NYSE: NIQ), a number one international shopper intelligence firm, at present introduced an enhancement of its GfKnewron® Client platform, now together with AI-Powered Shopper Voice. The market, shopper, and model intelligence platform now delivers the patron voice in their very own phrases – shopper’s verbatim feedback a few model, its retail companions, and potential opponents. By integrating the biggest latest purchaser survey for Tech & Durables with NIQ’s strong point-of-sale monitoring knowledge, GfKnewron® Client delivers insights primarily based on over 1 billion gross sales transactions globally. This AI-powered enhancement empowers manufacturers and retailers to maneuver past measurement to motion utilizing shopper insights on the why, the who, and the how behind their purchases. The answer shall be on show at IFA in Berlin, on September 5 – 9, 2025.
NIQ’s newest enhancements introduce two highly effective AI-enabled options that analyze shopper verbatims to supply:
- Abstract of verbatims and context to assist manufacturers higher perceive the drivers of shopper shopping for and suggestions
- Evaluation of 160,000 particular person verbatim feedback to establish areas of product enchancment
“Our capability to decode buyer suggestions is reworking how we predict and personalize each step of their journey,” stated Julian Baldwin, President, Expertise and Durables, NIQ. “Mixed with survey and market knowledge, AI-Powered Shopper Voice on GfKnewron® Client will allow quicker decision-making, improved buyer loyalty & satisfaction, and execution with precision.”
Key highlights
This enhancement solves a essential hole for retail and model groups, shifting past surface-level metrics to uncover the actual drivers of purchaser sentiment:
- Deeper understanding of the drivers of name and retailer Internet Promoter Scores (NPS)
- Establish model and retailer strengths and weaknesses with key verbatim subjects coded into quantified insights
- Drive effectivity – generate on demand 100-word summaries of purchaser verbatims in real-time
- Obtainable in 15 markets throughout APAC, Europe, LATAM, and all GfKnewron® shopper shoppers.
GfKnewron® Client is business’s trusted point-of-sales knowledge platform empowering manufacturers with a transparent view of purchaser spending, model efficiency, and market share—delivering actionable insights to raise retail methods with confidence. To e book an appointment for a demo, click on right here.
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