A brand new Seattle startup is constructing a private AI tutor that doesn’t simply give the reply however guides college students by classes, adapts to how they be taught, appeals to their private pursuits, and grows with them over time.
Wild Zebra, based by edtech veteran Edan Shahar and longtime AI technologist Erik Selberg, makes use of AI to information college students by Socratic-style interactions — drawing out their considering by guided questioning — whereas adapting to their pursuits, studying types, and particular person wants.

“We predict the times of trains leaving Boston and going to Chicago are useless,” mentioned Shahar, the corporate’s CEO, referring to stodgy phrase issues. He defined that any topic may be taught utilizing matters a pupil is already enthusiastic about, comparable to sports activities or pop music.
Working in stealth mode up up to now, the startup has already piloted its AI tutor in 4 colleges, reaching greater than 6,000 college students with an preliminary give attention to math and studying comprehension.
The suggestions from academics and directors has exceeded expectations, Shahar mentioned. Some educators have noticed college students turning into extra centered and selecting to make use of the AI tutor outdoors of sophistication time.
Constructing on its present school-based mannequin, Shahar mentioned Wild Zebra additionally plans to launch a direct-to-consumer model for college kids to make use of at residence.
“A lot of the dialog about AI has been round dishonest,” Shahar mentioned. “The rationale for that’s while you go to ChatGPT and also you ask it a query, you anticipate a solution.”
Whereas a wave of AI-powered studying instruments have flooded the market, Wild Zebra is intentionally charting a unique path. Relatively than delivering fast options, its AI engages college students in multi-turn conversations, asking questions that immediate reflection and reasoning.
“A number of our work is to ensure to not give away the reply,” he mentioned.

The aggressive panorama turned extra sophisticated over the previous two weeks with the announcement of Google’s Guided Studying Mode and OpenAI’s ChatGPT Examine Mode, becoming a member of established gamers like Khan Academy’s Khanmigo.
Shahar mentioned the strikes by OpenAI and Google validate Wild Zebra’s perception that “training is among the greatest purposes for AI.”
When requested how Wild Zebra differentiates itself from opponents, Shahar pointed to some key areas:
- First, whereas he respects the broad method of different platforms, his technique is to “begin small and actually do an incredible job in a small subset” earlier than incomes the proper to develop.
- Second, he emphasised a deep give attention to pupil engagement, making a product compelling sufficient to seize consideration in a world dominated by companies like TikTok.
Shahar mentioned Wild Zebra’s edge is available in half from its deep personalization and unique give attention to college students in grades 3–10, fairly than bolting an “training mode” onto a general-purpose AI.
The system learns how every pupil thinks and learns, drawing on trainer enter, classroom efficiency, and evaluation knowledge to form interactions. It’s additionally totally built-in into the college ecosystem, and offers academics and fogeys an in depth view of progress.
As college students work together with the system, the AI frequently updates their studying profiles — surfacing gaps in understanding which will hint again years, whereas enabling extra superior learners to progress at their very own tempo.
Wild Zebra not too long ago raised $2 million in funding to construct on that early traction, develop its college partnerships, and put together for a broader rollout. The startup has eight staff. It’s not but producing income. The corporate plans to introduce an implementation price for colleges beginning within the fall of 2025 however has not but selected remaining pricing for its platform.
The thought for Wild Zebra emerged in mid-2024, after Shahar, who beforehand co-founded the travel-tech startup Utrip and served for practically a decade as CEO of edtech firm Take a look at Innovators, returned from serving to lead Israel’s nationwide quantum computing initiative.

He linked with Selberg — a veteran technologist whose profession spans management roles at eBay, Seize, and Microsoft — by Docusign co-founder Courtroom Lorenzini, a startup advisor. Selberg, who additionally co-created the MetaCrawler search engine within the early days of the online, introduced deep expertise in large-scale AI infrastructure and machine studying techniques.
Behind the scenes, the system attracts on a number of massive language fashions relying on the context — a versatile, privacy-conscious structure that Shahar mentioned was formed by Selberg’s expertise. This multi-model method can be key to making sure accuracy and stopping the AI from hallucinating or in any other case educating incorrect info.
Selberg has “been working in AI since earlier than it was cool,” with a “deep understanding of what issues AI can and might’t resolve, and the way to consider the shifting panorama,” Shahar mentioned.
Delivered as a web-based utility, Wild Zebra’s AI tutor begins by assessing every pupil’s abilities, a course of enhanced by a key partnership with the Academic Information Bureau (ERB), an investor within the firm.
Entry to ERB’s anonymized pupil trajectory knowledge helps the AI perceive the place a pupil is on their studying journey. From there, the AI guides college students by conversations designed to advertise reasoning fairly than merely offering solutions.
As college students have interaction, the system adapts dynamically — adjusting its tempo and pulling in related examples primarily based on every pupil’s preferences and pursuits.

Lecturers stay a part of the loop by a dashboard that tracks pupil progress and flags areas the place extra help could also be wanted. In that manner, it’s designed to resolve what Shahar calls one in all their largest challenges: tailoring the training expertise to particular person college students.
He envisions the Wild Zebra AI as a digital “studying specialist sitting with every pupil.” This specialist can determine whether or not a pupil is bored and wishes a better problem or has a studying hole that must be stuffed. These insights are then reported to the trainer’s dashboard, permitting them to supply focused small-group help the place it’s wanted most.
Shahar mentioned the startup is a watershed second in his personal journey, as properly.
“It does really feel like every thing I’ve labored on in my life has led up to now — constructing corporations, working in training, being a pupil myself,” he mentioned. “I don’t know if lots of people get that visceral feeling, however I’m getting it proper now, and it’s superior.”
Up to date with extra particulars in regards to the aggressive panorama.
Keep forward of the curve with NextBusiness 24. Discover extra tales, subscribe to our e-newsletter, and be a part of our rising neighborhood at nextbusiness24.com

