Even because the stress to innovate grows, many firms are discovering it more durable and dearer to convey new concepts to life. This slowdown is usually attributed to rising R&D prices, longer growth timelines, and market uncertainty. However our analysis exhibits one thing totally different: Many organizations have already got the concepts they want. The actual problem is that the techniques for surfacing and connecting these concepts—what we name “concept marketplaces”—aren’t working as they need to.
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