South Korean tech massive Naver Corp. is stepping up its push into immersive media with plans to introduce AI-powered video utilized sciences and an XR content material materials platform later this 12 months. All through a showcase at its Imaginative and prescient Stage studio inside the company’s Seongnam headquarters, a digital astronaut appeared on show, symbolizing Naver’s ambition to redefine how content material materials is created, delivered, and expert throughout the digital interval.
The company talked about it’s rising its Immersive Media Platform, a full-stack reply that helps all of the issues from content material materials manufacturing and preprocessing to transmission and playback. Establishing on higher than a decade of video expertise—spanning firms like NAVER TV Stable, NOW, and VLIVE—Naver objectives to create a self-sustained reside broadcast and XR ecosystem.
At Naver’s Immersive Media Platform Tech Dialogue board, the company showcased the way it’s mixing theater and experience to reshape content material materials creation. All through a reside demo, a digital astronaut waved and flashed a Okay-pop finger coronary coronary heart, managed in precise time by a staff member carrying motion-capture sensors throughout the adjoining Motion Stage studio. This demonstration mirrored Naver’s broader goal: to equip creators with generative AI devices that make producing and sharing immersive content material materials simpler and faster.
Throughout the latter half of 2025, Naver is on the brink of roll out two AI-powered devices, MUAi and AutoClipAi, to assist creators in producing content material materials further successfully. MUAi is designed to know video context, robotically generate timelines, and supply customized viewing methods, whereas AutoClipAi will convert text-based provides—corresponding to blogs, product opinions, and procuring posts—into concise video clips. By way of these devices, Naver objectives to simplify video manufacturing and make its content material materials ecosystem further accessible to a wider differ of creators.
Naver’s Imaginative and prescient Stage and Motion Stage studios variety the backbone of its new media approach. Imaginative and prescient Stage permits creators to film with customizable digital backgrounds, supporting initiatives from e-commerce streams to film manufacturing, whereas Motion Stage focuses on real-time 3D animation and character streaming. These facilities are already attracting important curiosity, with features from CHZZK streamers surging tenfold between courses, consistent with Naver.
The company can be rising its mobile-first capabilities with PRISM Dwell Studio, a livestreaming app launched in 2019. The platform helps 3D avatar-based streaming, affords an AI script perform that converts speech into textual content material, and sees over 130,000 reside broadcasts day-to-day. Combined with Naver’s AI Encode experience, which reduces transmission plenty by as a lot as 30% with out compromising top quality, the company is positioning itself as a pacesetter in regular and scalable streaming choices.
Naver can be setting its sights on the rising extended actuality (XR) home, which covers augmented, digital, and mixed actuality utilized sciences. The company plans to introduce an XR content material materials platform for android contained in the 12 months, giving clients entry to CHZZK streams, Okay-pop performances, gaming content material materials, and digital artist experiences by way of wise glasses and headsets. In addition to, Naver has joined Enterprise Moohan, the XR headset initiative by Samsung and Google, highlighting its give consideration to delivering immersive content material materials and media experiences whereas leaving {{hardware}} enchancment to worldwide tech rivals.
By linking generative AI devices with immersive media, Naver hopes to bridge the opening between on-line and offline experiences. The company’s prolonged experience with real-time interaction and livestreaming provides it a bonus in adapting its firms to future XR items. Executives emphasised that after XR adoption accelerates, Naver will possible be capable of change its content material materials ecosystem seamlessly to the model new platforms.
Image credit score: Naver
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