My Content material Plan for 2026

Yearly, I assess my efforts over the previous 12 months. What labored? What didn’t? What did I take pleasure in doing? What would I love to do roughly of?

After taking stock of those outcomes, emotions, and changes, I put collectively a plan for the next 12 months. And once I do, I absolutely decide to it.

Throughout 2025, I revealed 52 weblog posts (one each Monday), 157 short-form movies (one each Sunday, Tuesday, and Thursday), and 53 podcast episodes (one each Wednesday). Once I say that I dedicated to it, I imply it. Obsessively.

I didn’t cease creating and publishing as a result of I used to be busy, wasn’t within the temper, or the outcomes have been uninspiring. I plan for it. I prioritize it. I do know that content material creation is a protracted haul, and a full 12 months is important to get a way of what’s worthwhile and what isn’t.

Through the 12 months, I refine my course of and discover methods to get higher and extra environment friendly at creating content material. I plan and create higher. If the outcomes come, nice! If not, I fear about it later. Numbers don’t encourage or cease me.

However that each one adjustments as soon as the 12 months is over. I’ve accomplished my objectives. Now it’s time to look again and assess whether or not I preserve doing what I used to be doing or make a pivot.

In 2026, chances are you’ll not see dramatic adjustments. However there will likely be extra selection.

Right here’s what you’ll be able to count on…

Sunday: Brief-Kind Video

My journey with short-form video might not be lengthy, nevertheless it’s coated a ton of actual property in a brief period of time.

I began with short-form video in the autumn of 2022 out of necessity. I knew it was a lacking piece of my content material. I revealed a video day-after-day in 2023 and most of 2024. Alongside the best way, I tailored the Fast Video Tutorial submit kind on my web site to develop on these movies with written content material.

In 2025, I reduce my short-form video manufacturing to 3 per week. And in 2026, I’m going to chop it again another time to a single video per week.

The rationale for this transfer isn’t that I see much less worth in short-form video as a format. As an alternative, I feel I could make near the identical affect with one video as I’ve with three. And I feel I could make an even bigger affect by dedicating among the time I’ve spent with short-form movies elsewhere.

In 2025, I had a continuing listing of subjects I might cowl. The commonest class was sharing details about a brand new function. However since such content material required photos and display screen sharing, it resulted in additional effort. As soon as once more, it wasn’t as environment friendly because it could possibly be. And it didn’t really feel like the best format for that info.

In 2026, I’m going to concentrate on effectivity, and that begins with my short-form movies. You may see this with among the movies I’ve revealed most lately (right here’s an instance). These will all be speaking head movies that don’t require sharing steps or screens. I’ll use inexperienced display screen results so as to add selection, however that’s it.

I do know that the short-form video format is effective, however the major cause for that’s video creates a stage of connection that may’t be discovered elsewhere. I look ahead to persevering with to make that reference to my movies in 2026. They’ll be easier and can take much less time to create, however not on the expense of worth or affect.

Monday: Full Weblog Put up

Whereas I’m all the time open to evolving, the function of my weblog stays essentially the most important piece.

I began my web site within the fall of 2011, and my weblog was instantly central to its success. It’s why I’ve a enterprise in any respect. I created informational content material to assist educate folks how promoting works. It attracted site visitors, which led to the expansion of my e mail listing and income alternatives.

I’ve utilized a normal strategy to my weblog over time: Thorough guides and detailed, step-by-step tutorials on the best way to strategy Meta promoting. These aren’t quick posts. They’re an funding, each to provide and eat.

My Monday weblog posts will preserve the model you’re used to. Particulars and screenshots, shared in a manner that’s straightforward to know.

Tuesday: Pubcast Shot

I began my podcast in 2012, however the format and my dedication stage have diverse over time. For many of that point, it was an open 30-45 minute dialogue. After largely abandoning it, I introduced The Pubcast again with a concentrate on effectivity and digestibility in 2025.

The Pubcast was initially branded as an informal dialog about advertising and marketing, promoting, and different enterprise subjects over a beer. A Pubcast Shot is a way more targeted, consolidated, and tightly edited format.

I launched Pubcast Photographs in 2025 as 6-8 minute episodes devoted to a single subject. They have been scripted, however hopefully didn’t give off a scripted really feel. Scripting them gave these episodes extra function and construction, making them simpler to eat.

After publishing an episode each Wednesday in 2025, I’m persevering with the Pubcast Shot format into 2026. The one change is that I’m transferring the publication date to Tuesdays.

Take heed to a latest Pubcast Shot right here. Don’t neglect to subscribe, charge, and overview in the event you prefer it!

Wednesday: Brief Weblog Put up

By trimming again my dedication to short-form movies, I’m capable of recategorize a few of that point towards my weblog.

One of many major methods I used short-form movies in 2025 was to share new options. The issue was that the movies themselves weren’t one of the best format for sharing this info. It was the Fast Video Tutorial posts that shared screenshots and different particulars.

That’s the place this second weblog submit will decide up the slack. These will likely be shorter posts targeted on new performance. Contemplating I documented 83 adjustments and new options in 2025, I don’t count on there to be a scarcity of options to tug from.

These posts might find yourself being collections that doc a number of new options at a time, reasonably than the only function my movies targeted on. Regardless, I don’t intend these posts to be full tutorials, as that will likely be reserved for Mondays. As an alternative, these will extra briefly spotlight what’s new and what you might want to know.

Thursday: Pubcast Query

I’m grateful that I introduced The Pubcast again this 12 months and located a option to prioritize it and make it a part of my routine. I’ve a system for scripting and recording that makes podcasting simpler for me to create than another format. I actually benefit from the creation course of.

And since I really feel as if I’m simply scratching the floor, I wished to take a position extra effort and time into it. My podcast is among the beneficiaries of chopping again on my dedication to short-form movies.

I’ve a good suggestion of what would occur if I recorded extra movies or wrote extra weblog posts. I’ve performed it. However I’ve by no means constantly revealed two podcast episodes per week for a 12 months, and I’m curious what would occur.

Will my present acquire extra traction? Will it develop extra shortly? We’re about to search out out.

What I didn’t need to do is file a second Pubcast Shot each week. I already know that I’ve a restricted tank to tug from with regards to concepts for that format. However I might do one thing else that additional leans into the theme of effectivity and includes my listeners.

I’ve determined to begin a weekly Pubcast Query format the place I reply a listener’s query each week. These are meant to be even shorter than the standard Pubcast Shot (about 4-5 minutes).

You may submit your individual Pubcast Query right here. Who is aware of? Perhaps I’ll reply it on a future episode.

Take heed to a latest Pubcast Query right here.

Mini-Programs

Like most content material creators, paid programs have been as soon as an necessary income for me. However my reliance on them has dwindled to the purpose of largely disappearing.

I’ll solely create a course if I can do it proper. Will probably be thorough, useful, and polished. So meaning an excessive amount of work behind what is usually a 20 to 40 module course, consisting of movies and textual content.

The work grew to become much less worthwhile over time. Not solely did I begin to promote fewer of them, however I started dreading creating them. It appeared that each time I’d publish a brand new course, it could nearly instantly grow to be outdated.

In consequence, I’ve redirected my revenue-generating time to my paid group and real-time coaching. What was as soon as solely a non-public Fb group with weekly webinars now consists of weekly technique classes, entry to a chatbot educated on my content material, deep reductions on one-on-one classes, and extra.

Nevertheless it occurred to me lately that I might deliver course work again otherwise. I might create quick mini-courses which can be hyper-focused on a single subject. These don’t reinvent the wheel, however as an alternative leverage the content material I’ve already revealed on that subject and restate it in a extra organized manner.

And whereas my programs have traditionally been a paid product, I’m going to begin with a handful of free ones as listing builders. The aim is to ultimately make just a few, foundational mini-courses that solely exist behind a membership.

I’ve already sketched out the coaching for 9 mini-courses. The primary is Meta Andromeda: A Step-by-Step System for Constructing Artistic Variety. Rather more is to come back.

Keep in The Loop

Lastly, I absolutely acknowledge that I publish a complete lot of content material and it’s tough to maintain up. I revealed 262 items of content material in 2025 (!!), and I count on to publish about the identical in 2026. Maintaining with that may be a tough activity.

That’s why I created The Loop, a weekly abstract of the whole lot I revealed through the previous week. Go right here to subscribe and also you’ll by no means fall behind.

Your Flip

Is there the rest you’d prefer to see me do from a content material perspective in 2026?

Let me know within the feedback under!