Mobidoo’s Sauce Powers South Korea’s Rise In Keep Commerce And Transient-Kind Video Innovation – KoreaTechDesk

Because the worldwide e-commerce panorama continues to shift in direction of video-first experiences, South Korean startup Mobidoo Co., Ltd., extensively recognized by its platform determine Sauce, is rising as a major participant throughout the rapidly growing dwell commerce and short-form video commerce market.

The Seoul-based agency is reshaping how producers interact prospects by offering an built-in ecosystem of devices that merge real-time interactivity, AI-driven content material materials creation, and seamless e-commerce capabilities.

Their flagship platform SauceLive has recorded over 40,000 dwell broadcasts with cumulative 1.2 billion views.

What Sauce Affords: Keep, Clip & Advert Commerce

What items Sauce apart is its completely built-in dwell commerce ecosystem that plugs into internet sites, Android, and iOS apps with straightforward code. The platform comprises:

SauceLive

A safe and progressive dwell commerce reply that could be instantly put in on internet sites or apps. With robust know-how in a position to supporting guests of over 1 million clients, and in depth experience in worldwide guests servers and large-scale broadcast operations, SauceLive presents sturdy assist for purchaser acquisition and conversion on purchasers’ private e-commerce web sites.

SauceClip

A commerce-specialized short-form reply that connects merchandise to temporary films. The instrument leverages GPT and LLM utilized sciences to auto-generate highlight clips from livestreams. These clips are instantly shoppable, allowing producers to remodel passive views into real-time purchases. With SauceClip, clients can embed one-click procuring into films, observe engagement metrics, and optimize campaigns using a built-in analytics dashboard.

SauceAd

An actual-time, effectivity promoting engine tailored for livestreams. By tapping into behavioral and demographic data, SauceAd permits dynamic advert specializing in and advertising and marketing marketing campaign optimization all through dwell events.

SauceMakers

End-to-end content material materials manufacturing suppliers. The division presents suppliers from inventive planning to studio-quality 1080p livestream provide, serving to producers create collaborating digital experiences with out exterior manufacturing overhead.

Funding, Scale, and Strategic Partnerships

Lotte ON, Samsung Electronics, ABC-Mart, and over 200 cumulative purchasers all through South Korea and abroad have chosen Mobidoo’s platforms. The company has delivered measurable success by the use of its choices. Producers using SauceLive have seen as a lot as 30% bigger product sales of their debut livestream campaigns, along with a 53% improve in full viewership, all whereas benefiting from streamlined checkout integrations. Its pricing model—based on view-hours fairly than product sales price—offers an extra layer of attraction for budget-conscious entrepreneurs and retailers.

Backed by over ₩17 billion KRW in funding, along with a ₩6 billion Sequence B spherical in 2021 and ₩7 billion in bridge financing in 2023, Mobidoo is well-positioned for development. The company earned a spot on Forbes Asia’s 100 to Watch in 2022 and obtained accolades such as a result of the “Worldwide Keep Commerce Reply” on the Korea Most important Agency Awards. Sauce might be an AWS Affiliate Path-accredited platform, in a position to scaling to over 1 million concurrent clients and 10 million pageviews per hour.

As dwell commerce continues to evolve proper right into a cornerstone of digital retail, Mobidoo’s Sauce presents a powerful, AI-driven reply that mixes immersive storytelling with frictionless procuring.

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