Mirror’s founder is again with a brand new ‘linked display’ startup: a gaming machine referred to as ‘Board’

Brynn Putnam, the founder behind the linked health startup Mirror, is again with a brand new startup: a tech-powered gaming console that mixes one of the best of board video games and video video games, referred to as Board.

After promoting Mirror to Lululemon for $500 million in 2020, Putnam returned to entrepreneurship to create a wholly new product, which she unveiled Tuesday for the primary time on the TechCrunch Disrupt 2025 convention in San Francisco.

Like Mirror, Board faucets into components of the true world and the digital one.

The machine provides a gaming platform, designed for family and friends to collect round, like a board sport. Nevertheless, the sport board itself is a display that acknowledges touches, gestures, in addition to bodily objects.

This 24-inch display is housed in a wooden end body. This measurement permits 4 to 6 folks to sit down round enjoying video games, the founder mentioned.

At launch, the $500 product comes with 12 launch video games and 50 sport items.

Over time, Putnam mentioned AI will likely be used to customise the machine to the person.

“We’re actually excited concerning the long-term energy of AI to personalize the experiences on the machine. So you may think about imaginative and prescient and voice inputs, storylines which are adaptive, dynamic environments, accessibility options — like translation and voice-to-text,” she mentioned. “Over time, AI actually makes anybody capable of create on board. So Board turns into greater than a sport console. It turns into a spot for artistic self-expression.”

To create the primary video games, the startup’s inside sport studio partnered with exterior builders. However the longer-term plan is for extra builders to construct for the platform sooner or later. The corporate additionally plans to supply an app retailer the place others will be capable of deliver their very own experiences to Board.

Board is backed by Lerer Hippeau, the VC agency that led Mirror’s $3 million seed spherical, in addition to First Spherical and Field Group. To this point, it’s raised $15 million and is elevating a Collection A.

Requested how she landed on gaming for her subsequent concept, Putnam replied, “I feel that play is simply common … With health, not everybody loves understanding, and never everybody loves understanding at house, however play actually unites us. It’s type of this common language that connects us and brings us collectively,” she mentioned.

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