Mattress Tub & Past relaunches first retailer in Nashville

Mattress Tub & Past is again — form of. 

The bankrupt dwelling items chain is being resurrected by the house owners and licensees of its mental property, which opened the primary new Mattress Tub & Past retailer in Nashville, Tennessee, on Friday with probably dozens of extra to come back. 

This time round, the shop has a brand new title — Mattress Tub & Past Residence — and marks a “contemporary begin” for the beloved model, stated Amy Sullivan, the CEO of The Model Home Collective, the shop’s operator. 

“We’re proud to reintroduce considered one of retail’s most iconic names with the launch of Mattress Tub & Past Residence, fantastically reimagined for the way households collect at dwelling as we speak,” Sullivan stated in a information launch. “With Mattress Tub & Past Residence we’re delivering on our mission to supply nice manufacturers, for any finances, in each room. It is a highly effective addition to our portfolio and a significant step ahead in our transformation.”

In honor of the model’s legacy, the brand new retailer will settle for the model’s well-known 20% coupon, no matter when it expired. 

“We encourage company to herald their legacy Mattress Tub & Past coupons which we are going to gladly honor,” the corporate stated in a information launch. “The coupon everyone knows and love is again and for individuals who want one, a contemporary model might be ready on the door.”

Mattress Tub and Past 2.0 has been a number of years within the making and concerned a rigmarole of company acquisitions and rebrandings. When the unique Mattress Tub and Past filed for chapter in April 2023 following a string of company missteps, it struggled to discover a purchaser and ended up liquidating and promoting off its enterprise in elements. Overstock.com later purchased the model’s mental property, rebranded its enterprise to Past Inc. and launched an online-only model of Mattress Tub and Past.

What adopted from there was a dizzying array of company deal-making. In the end, Past took an possession stake in Kirkland’s Inc., a house decor chain with round 300 shops throughout the U.S., and gave it the unique license to develop and create Mattress Tub & Past Residence shops, in addition to Purchase Purchase Child shops. 

Kirkland’s later rebranded to The Model Home Collective and plans to transform a few of its present Kirkland’s Residence shops into extra Mattress Tub and Past outlets. Friday’s launch in Nashville is the primary of six deliberate for the market and, pending the outcomes, it plans to transform round 75 further shops by 2026.

The corporate stated it selected Nashville for the launch due to its proximity to its company headquarters, which is able to enable it to “intently handle each element and set the usual for future rollouts.”

Whereas the relaunch is thrilling for followers of the legacy model, it comes at a tough time for the house decor market. In some ways, Mattress Tub & Past’s chapter was the fault of its administration staff and execution missteps, however it additionally confronted macro challenges as properly, consultants stated on the time. Competitors from gamers like Amazon, Walmart, Residence Items and Wayfair has made it more durable for different manufacturers to seize buyer spend, and the general sector has been comfortable for a number of years due to excessive rates of interest and the sluggish housing market. 

Even the present leaders within the dwelling decor house have seen comfortable developments and it is unlikely that can change till rates of interest fall and the housing market picks again up, some analysts have stated.