When Ivan Lee was rising up, he thought 60 years outdated was an old-enough age to “kick the bucket.”
This misunderstanding got here from the truth that he was born in an unhealthy household, as he himself put it. Each his maternal and paternal grandparents have been identified with osteoporosis of their early 60s.
“I keep in mind after we have been travelling, my grandmother thought she mustn’t journey with us and may sit at residence with their ‘crackly’ knees and decrease again,” he recalled. “They have been ready for his or her day to return as a result of they have been outdated.”
Whilst a baby Ivan knew, in her coronary heart, his grandmother wished to journey along with her youngsters and grandchildren. She simply didn’t need to be a burden as she couldn’t stroll independently.
At the moment, he may solely suppose: “How can I assist my grandma?”
This was nonetheless on his thoughts when he turned 18, when he determined to go for health programs and change into a licensed private coach. He hoped he may prepare his relations and assist them keep wholesome.
“I used to be so lucky that my mum was very supportive after I was a coach,” he expressed. “Throughout my first yr as a private coach, I coached my mum and she or he paid my earlier firm that I work with for the teaching periods.”
Whereas his mum acquired to resolve her knee pressure downside and construct decrease physique muscle mass, Ivan acquired to earn some cash. It was a win-win.
He reminisced, “She was very joyful and she or he even continues to coach up till right now.”
Nonetheless, Ivan does remorse not having the ability to assist his grandparents earlier than they handed.

However whereas he won’t have the ability to prepare his personal grandparents, he is aware of that he can impart his data with different grandparents on the market.
So, after eight years of teaching, he began Match Metrics—a enterprise specializing in ladies and the aged.
Persisting regardless of naysayers
Match Metrics is a non-public private coaching studio targeted on aiding ladies and seniors to rebuild power and rediscover the enjoyment of dwelling freely.
“We’re not only a typical fitness center, we’re a health middle that prioritises ladies and seniors’ health wants like falling prevention, rehabilitation, coordinations, reactions, power, and general wellbeing,” he mentioned.

This idea won’t sound like a lot, however Ivan mentioned that it’s simpler mentioned than completed. There’s a cause why the health market is full of programmes targeted on six packs and weight reduction.
He remembered that when he was beginning out, an outdated pal had requested what kind of enterprise he was doing. Proudly, Ivan informed him he was private coaching for seniors and girls.
“At first, I used to be stuffed with confidence, however not till he laughed out loud, saying: ‘The place acquired outdated folks need to go fitness center oh!? Everybody now desires outcomes like six packs and an enormous butt’,” he recalled.
Quick ahead 14 months, Ivan managed to show his pal incorrect. In the present day, Match Metrics has 102 purchasers who’ve bought their packages.
Security first
Catering to their clientele, Match Metrics prioritises security, beginning every programme with particular motion assessments equivalent to lumbar flexion and extension to ensure purchasers’ mobility are in a secure vary.
Ivan defined, “Our service will be for these within the post-injury stage. Not like physiotherapy that helps sufferers deal with their ache, we deal with serving to purchasers stop having ache once more.”

They’ve even skilled a shopper who completed each hips and knees alternative, serving to her power and confidence.
This shopper even shed tears at some point when sharing about her achievements. She even left a word sharing, “You’re doing an important enterprise. I don’t need you to fail, I would like you to be optimistic it doesn’t matter what.”
Working this enterprise, Ivan looks like he’s been given a second probability. “Though I used to be too late to assist my grandparents, my crew and I are devoted to assist elders flourish and have a pain-free life throughout their golden years in order that they’ll carry their grandchild whereas procuring, transfer their very own groceries again to their automobiles, and journey safely with their beloved household.”
Within the subsequent 5 years, Ivan hopes Match Metrics would be the go-to private coaching studio for all of the grandparents on the market.

A metrics-based system
However apart from bearing in mind their purchasers’ our bodies, what else is Match Metrics doing in a different way? Properly, it’s within the identify: metrics.
Each coach is required to trace their purchasers’ progress religiously, normally with an iPad or laptop computer. Apparently, Ivan mentioned that this “seems to be humorous” to lots of people, however believes it speaks to their dedication to coaching purchasers utilizing their very own metrics-focused coaching.
These metrics enable trainers and purchasers to progress sustainably and steadily.

Furthermore, Match Metrics incorporates physiotherapy and employs a senior health specialist—a characteristic that they goal to proceed as they plan their enlargement.
A physiotherapist or senior health specialist implies that coaching will focus extra on parts like response, coordination, falling prevention, stability, relatively than the standard private coaching packages that concentrate on simply squats, deadlifts, pull-ups, and the like.
That mentioned, outdoors of girls and the aged, Match Metrics does additionally provide companies to different kinds of individuals, equivalent to younger males.

Rising the crew and enterprise
As of now, Match Metrics is residence to 9 crew members—seven private trainers and two in advertising.
“Our coach retention charge is powerful—founding members nonetheless stay,” he shared. “One of many causes is we’re engaged on a inventory choice funding scheme in our firm.”
With a robust crew, enterprise has been flourishing for Match Metrics.
“We achieved a income of RM600,000 from March 2024 to Jan 2025 in our first department (Bukit Jalil) with 25% revenue margin,” Ivan proudly shared.
Having been working with development in thoughts, Match Metrics truly simply opened its Subang Jaya location on July 1, 2025.
To dominate the senior and girls private coaching market, the corporate is elevating RM1.6 million with targets to increase to 6 branches by 2027, and 15 by 2029.
A life price dwelling
Sharing his enterprise plans with Vulcan Publish, Ivan revealed that he and his girlfriend’s north star is to personal a senior dwelling resort.
“No matter that we’re doing proper now could be a service not simply to earn cash, but in addition to ensure aged are in a position to stroll independently and conquer their aged life-style with out a lot burden to their youngsters,” he mentioned.

And he desires to do the identical for himself and his girlfriend when the time comes—particularly because the couple has determined (in the intervening time) to be child-free.
“No matter having youngsters or not, we need to have our personal senior dwelling resort in order that we will construct a spot for ourselves to go peacefully,” he expressed. “Life is simply too brief; we solely have round 30,000 days price of dwelling. God has given us an opportunity to stay, and I select to understand it and take full accountability for this opportunity.”
- Be taught extra about Match Metrics right here.
- Learn different articles we’ve written about Malaysian startups right here.
Featuerd Picture Credit score: Match Metrics.
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