LinkedIn Shares Insights Into Key Components Driving Video Content material Engagement

For those who’re not posting video on LinkedIn, you’re doubtless lacking out on a big alternative.

Certainly, LinkedIn lately reported that video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different submit codecs, whereas video posts are shared 20x greater than some other content material kind.

Yeah, these are some fairly compelling stats, and if you wish to maximize your video efforts within the app, LinkedIn has printed a brand new information that can assist you with simply that.

LinkedIn’s 11-page “Artwork and Science of Video Storytelling” report relies on evaluation of over 13,000 B2B video advertisements, with a view to establish the important thing inventive parts that persistently result in larger engagement.

As per LinkedIn:

“What we discovered was the perfect performing movies didn’t essentially have essentially the most spectacular manufacturing budgets, however they had been essentially the most creatively intentional, emotionally grounded, and culturally in tune.”

The report features a heap of stats on LinkedIn video engagement, together with total interplay, and the challenges going through creators:

The information highlights 5 key ideas that drive LinkedIn video engagement, and must be factored into your planning:

The report breaks down every of those parts intimately, explaining the important thing elements behind every:

Every contains extra stats on video engagement, in addition to hyperlinks to related case research and additional information about LinkedIn’s video choices:

There’s a heap to absorb right here, and in case you are serious about posting video on LinkedIn as a part of your content material technique, it’s positively value downloading the report, and studying by way of the varied issues.

And whereas the principle focus is on advertisements, the identical ideas apply to natural video posts, with relative engagement throughout each set to comply with related ideas in viewership.

Undoubtedly value contemplating on your broader content material technique.

You possibly can obtain LinkedIn’s “Artwork and Science of Video Storytelling” report right here.