Just a few years in the past, at a Comedian Con India occasion, somebody requested me if India might ever have its personal anime or manga second — a worldwide, cultural phenomenon that felt unmistakably ours. I mentioned sure, however not in the best way most individuals count on.
For Japan, that second got here via manga. For India, the reply lies in mythology.
And to be clear, I don’t imply mythology as faith or a educating help. I imply mythology as worldbuilding — character-driven, morally messy, emotionally resonant storytelling that already exists in our cultural archives. However for many years, we’ve handled these tales both as textbooks (Amar Chitra Katha) or youngsters’s cartoons (like Bheem or Roll No. 21). These have been by no means created with world audiences in thoughts — and that’s advantageous. They weren’t meant for world export.
However that leaves an area open. An area the place the format, and never the story, is the lacking piece.
We have already got the tales
India doesn’t lack materials. Mythology, folklore, and even historical past provide an unbelievable basis. What we lack is the packaging that permits it to scale — emotionally, structurally, and globally.
What manga and anime do exceptionally properly is construct inner logic. They create emotional methods the place the characters and the world evolve in sync. Take Naruto, for instance. A narrative of an outsider searching for acceptance has common enchantment. The storytelling construction permits that emotion to develop over tons of of chapters.
Indian epics are full of comparable arcs. Take, as an illustration, Karna, the loyalist who’s by no means absolutely accepted. He is without doubt one of the most layered characters in any mythos, wherever. His story is highly effective as a result of it’s human.
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The query, due to this fact, isn’t whether or not we’ve nice tales. The query is: why haven’t we advised them in a approach the world can comply with?
Comics could possibly be our approach in
Serialised storytelling, particularly in comics, permits for emotional depth to unfold over time. It’s sustainable, cost-effective, and creator-first. In contrast to streaming or movie, comics don’t require huge budgets or gatekeepers. You simply begin.
For this reason I imagine comics could possibly be our format. Manga didn’t start as a worldwide motion. It started as one thing native, handmade, and deeply dedicated to storytelling. The identical applies to the Franco-Belgian graphic novel area. (Assume Tintin or Asterix.)
In India, we’ve seen glimmers of this. Zines, self-published comics or fan artwork typically inform authentic tales rooted in tradition or mythology. Some are straight impressed by epics. Others take inspiration from temper, theme, or texture. The purpose is: creators are already doing the work. We simply haven’t constructed the infrastructure to assist them but.
Why present work didn’t scale
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It’s value acknowledging that India has had a long time of mythology-driven content material from Amar Chitra Katha to tv serials to kid-friendly animations. However none of those have been constructed with a worldwide viewers in thoughts. They have been made to coach or entertain inside a particular cultural context. That’s a distinct aim from constructing long-term IP. Anime turned what it’s as a result of it trusted the emotional beats to land. Most Indian mythology variations to this point haven’t taken that artistic threat.
Even one thing like Baahubali, which turned a worldwide hit, largely discovered success via diaspora communities. It opened the door and arguably helped platforms like Netflix take into account titles like RRR, which then reached wider audiences (although typically for various causes).
What we really want
Japan’s anime ecosystem didn’t occur in a single day. It was constructed on a provide chain of writers, illustrators, editors, and animators supported by publishers who understood fan tradition. India doesn’t want to duplicate that precisely, however we do want the scaffolding.
That would appear like:
- A belief or fund to assist comedian creators
- Incubators and mentorship for younger illustrators and storytellers
- Publishers and platforms prepared to wager on lengthy arcs and sluggish builds
As soon as the story exists, it builds its personal following, not via hype, however via connection.
It’s already occurring — quietly
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12 months after yr, followers stroll into Comedian Con India, dressed as characters from anime, Okay-dramas, or Western IPs. However extra lately, I’ve additionally seen creators tabling with their authentic zines, webcomics, and story-driven prints. To call a couple of, publishers reminiscent of IndusVerse, Holy Cow Leisure, Yali Dream Creations, and Bullseye Press are creating new, distinctive Indian comics, a few of it rooted in mythology, others exploring pulp, sci-fi, horror, and grounded fiction. What issues is that they’re constructing authentic IP.
India doesn’t want a mythology second. We’ve got had that for hundreds of years. What we’d like now’s to take a look at that mythology — and our different tales — via a brand new lens, in a brand new format, with a wider ambition.
The tales are already right here. We simply want to inform them in a different way.
The author is the founding father of Comedian Con India.
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