Standard knowledge in B2B gross sales says channels ought to line up with the shopping for stage. Digital channels (similar to web sites) construct consciousness and educate potential prospects at scale. Digital channels (similar to Zoom conferences) present an environment friendly strategy to convene with far-flung stakeholders. In-person communication ought to be reserved for complicated answer design and high-stakes negotiations. Corporations encourage prospects to mix their use of digital dashboards, common digital discussions, and occasional in-person check-ins in methods which can be environment friendly and efficient to realize the general purpose of sustaining relationships.
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