Grammarly rebrands to ‘Superhuman,’ launches a brand new AI assistant

Sometimes, when an organization acquires one other, it’s going to take up the brand new firm’s branding or combine it with its personal id. Grammarly is doing one thing completely different: After buying electronic mail consumer Superhuman in July, the corporate is renaming itself “Superhuman.”

Regardless of the branding change, Grammarly, the product, will proceed to be generally known as it has. Nevertheless, the corporate says it is considering rebranding merchandise like Coda, a productiveness platform it acquired final 12 months, in the long term.

The corporate can also be launching an AI assistant referred to as Superhuman Go that’s constructed into Grammarly’s current extension. The assistant can present writing options, give suggestions on emails, and you may even join it with different apps like Jira, Gmail, Google Drive and Google Calendar to arm it with extra context. The assistant can use these connections to do duties like logging tickets or fetching your availability if you’re scheduling a gathering.

Superhuman stated it plans so as to add performance to allow the assistant to fetch information from sources like CRMs and inside programs to recommend modifications to your emails.

Customers can attempt Superhuman Go by turning on a toggle within the Grammarly extension, which is able to allow them to join it to completely different apps. Customers also can check out completely different brokers within the firm’s agent retailer, which embody a plagiarism checker and a proofreader, launched in August.

All Grammarly customers can check out Superhuman Go proper now, although the corporate can also be promoting product bundles. Its Professional subscription plan will value $12 monthly (billed yearly) and can allow grammar and tone assist in a number of languages. The Marketing strategy will value $33 monthly (billed yearly) and can give customers entry to Superhuman Mail.

Superhuman stated it additionally needs so as to add extra AI-powered options to the Coda doc suite and Superhuman electronic mail shoppers, similar to fetching particulars from exterior and inside sources to create extra particulars in paperwork and electronic mail drafts mechanically.

Grammarly has for the previous few years made a concerted effort to extend its viability as a productiveness suite, exemplified by means of its acquisitions of Coda and Superhuman. With this AI assistant, the corporate is positioning itself to compete higher with the likes of Notion, ClickUp and Google Workspace, which have launched a number of AI-powered options up to now few years.