As anticipated after days of leaks and rumors on-line, Google has unveiled Veo 3.1, its newest AI video technology mannequin, bringing a collection of artistic and technical upgrades geared toward enhancing narrative management, audio integration, and realism in AI-generated video.
Whereas the updates broaden prospects for hobbyists and content material creators utilizing Google’s on-line AI creation app, Movement, the discharge additionally indicators a rising alternative for enterprises, builders, and artistic groups searching for scalable, customizable video instruments.
The standard is increased, the physics higher, the pricing the identical as earlier than, and the management and modifying options extra strong and different.
My preliminary checks confirmed it to be a robust and performant mannequin that instantly delights with every technology. Nevertheless, the look is extra cinematic, polished and a little bit extra "synthetic" than by default than rivals akin to OpenAI's new Sora 2, launched late final month, which can or is probably not what a selected person goes after (Sora excels at handheld and "candid" fashion movies).
Expanded Management Over Narrative and Audio
Veo 3.1 builds on its predecessor, Veo 3 (launched again in Could 2025) with enhanced assist for dialogue, ambient sound, and different audio results.
Native audio technology is now out there throughout a number of key options in Movement, together with “Frames to Video,” “Components to Video,” and “Prolong," which give customers the flexibility to, respectively: flip nonetheless photographs into video; use gadgets, characters and objects from a number of photographs in a single video; and generate longer clips than the preliminary 8 seconds, to greater than 30 seconds and even 1+ plus when persevering with from a previous clip's remaining body.
Earlier than, you had so as to add audio manually after utilizing these options.
This addition offers customers higher command over tone, emotion, and storytelling — capabilities which have beforehand required post-production work.
In enterprise contexts, this stage of management might scale back the necessity for separate audio pipelines, providing an built-in technique to create coaching content material, advertising and marketing movies, or digital experiences with synchronized sound and visuals.
Google famous in a weblog submit that the updates replicate person suggestions calling for deeper creative management and improved audio assist. Gallegos emphasizes the significance of creating edits and refinements doable immediately in Movement, with out remodeling scenes from scratch.
Richer Inputs and Modifying Capabilities
With Veo 3.1, Google introduces assist for a number of enter varieties and extra granular management over generated outputs. The mannequin accepts textual content prompts, photographs, and video clips as enter, and in addition helps:
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Reference photographs (as much as three) to information look and elegance within the remaining output
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First and final body interpolation to generate seamless scenes between mounted endpoints
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Scene extension that continues a video’s motion or movement past its present length
These instruments intention to provide enterprise customers a technique to fine-tune the appear and feel of their content material—helpful for model consistency or adherence to artistic briefs.
Further capabilities like “Insert” (add objects to scenes) and “Take away” (delete parts or characters) are additionally being launched, although not all are instantly out there via the Gemini API.
Deployment Throughout Platforms
Veo 3.1 is accessible via a number of of Google’s current AI companies:
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Movement, Google’s personal interface for AI-assisted filmmaking
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Gemini API, focused at builders constructing video capabilities into functions
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Vertex AI, the place enterprise integration will quickly assist Veo’s “Scene Extension” and different key options
Availability via these platforms permits enterprise clients to decide on the fitting setting—GUI-based or programmatic—based mostly on their groups and workflows.
Pricing and Entry
The Veo 3.1 mannequin is at the moment in preview and out there solely on the paid tier of the Gemini API. The price construction is identical as Veo 3, the previous technology of AI video fashions from Google.
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Commonplace mannequin: $0.40 per second of video
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Quick mannequin: $0.15 per second
There is no such thing as a free tier, and customers are charged provided that a video is efficiently generated. This mannequin is in keeping with earlier Veo variations and gives predictable pricing for budget-conscious enterprise groups.
Technical Specs and Output Management
Veo 3.1 outputs video at 720p or 1080p decision, with a 24 fps body charge.
Length choices embody 4, 6, or 8 seconds from a textual content immediate or uploaded photographs, with the flexibility to increase movies as much as 148 seconds (greater than 2 and half minutes!) when utilizing the “Prolong” function.
New performance additionally contains tighter management over topics and environments. For instance, enterprises can add a product picture or visible reference, and Veo 3.1 will generate scenes that protect its look and stylistic cues throughout the video. This might streamline artistic manufacturing pipelines for retail, promoting, and digital content material manufacturing groups.
Preliminary Reactions
The broader creator and developer neighborhood has responded to Veo 3.1’s launch with a mixture of optimism and tempered critique—significantly when evaluating it to rival fashions like OpenAI’s Sora 2.
Matt Shumer, an AI founding father of Otherside AI/Hyperwrite, and early adopter, described his preliminary response as “disappointment,” noting that Veo 3.1 is “noticeably worse than Sora 2” and in addition “fairly a bit costlier.”
Nevertheless, he acknowledged that Google’s tooling—akin to assist for references and scene extension—is a brilliant spot within the launch.
Travis Davids, a 3D digital artist and AI content material creator, echoed a few of that sentiment. Whereas he famous enhancements in audio high quality, significantly in sound results and dialogue, he raised issues about limitations that stay within the system.
These embody the dearth of customized voice assist, an lack of ability to pick out generated voices immediately, and the continued cap at 8-second generations—regardless of some public claims about longer outputs.
Davids additionally identified that character consistency throughout altering digicam angles nonetheless requires cautious prompting, whereas different fashions like Sora 2 deal with this extra robotically. He questioned the absence of 1080p decision for customers on paid tiers like Movement Professional and expressed skepticism over function parity.
On the extra constructive finish, @kimmonismus, an AI publication author, acknowledged that “Veo 3.1 is superb,” although nonetheless concluded that OpenAI’s newest mannequin stays preferable general.
Collectively, these early impressions counsel that whereas Veo 3.1 delivers significant tooling enhancements and new artistic management options, expectations have shifted as rivals increase the bar on each high quality and value.
Adoption and Scale
Since launching Movement 5 months in the past, Google says over 275 million movies have been generated throughout varied Veo fashions.
The tempo of adoption suggests important curiosity not solely from people but in addition from builders and companies experimenting with automated content material creation.
Thomas Iljic, Director of Product Administration at Google Labs, highlights that Veo 3.1’s launch brings capabilities nearer to how human filmmakers plan and shoot. These embody scene composition, continuity throughout pictures, and coordinated audio—all areas that enterprises more and more look to automate or streamline.
Security and Accountable AI Use
Movies generated with Veo 3.1 are watermarked utilizing Google’s SynthID know-how, which embeds an imperceptible identifier to sign that the content material is AI-generated.
Google applies security filters and moderation throughout its APIs to assist decrease privateness and copyright dangers. Generated content material is saved quickly and deleted after two days except downloaded.
For builders and enterprises, these options present reassurance round provenance and compliance—essential in regulated or brand-sensitive industries.
The place Veo 3.1 Stands Amongst a Crowded AI Video Mannequin House
Veo 3.1 isn’t just an iteration on prior fashions—it represents a deeper integration of multimodal inputs, storytelling management, and enterprise-level tooling. Whereas artistic professionals might even see speedy advantages in modifying workflows and constancy, companies exploring automation in coaching, promoting, or digital experiences might discover even higher worth within the mannequin’s composability and API assist.
The early person suggestions highlights that whereas Veo 3.1 gives precious tooling, expectations round realism, voice management, and technology size are evolving quickly. As Google expands entry via Vertex AI and continues refining Veo, its aggressive positioning in enterprise video technology will hinge on how rapidly these person ache factors are addressed.
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