In Enterprise Deep Dive/Model Story, we have now a narrative on Gadget Mama, a subsidiary of Alternate Kori Restricted, that makes shopping for and promoting used laptops simple. The corporate’s work has a number of second order penalties—improves entry to computer systems for many individuals, helps cut back e-waste, an enormous problem in Bangladesh, and brings order to the used laptops market by introducing a structured method delivering high quality service on this market.
In Perception, we illustrate 07 Ideas of Efficient Content material Technique that ought to enable manufacturers to orchestrate their content material technique higher. Whereas content material advertising has seen phenomenal progress over time, many firms wrestle to supply high quality content material that may constantly ship outcomes. The article, borrowing from Erin Kissane’s glorious e book, offers a framework to suppose successfully about content material.
In our interview sequence The Generalist, we printed a captivating dialog with Afshana Rahman, CMO of Startise, on a wide-range of matters centered on find out how to construct an efficient advertising operation with out breaking your financial institution. Glorious learn all through.
We now have began tiptoeing into video. Within the Future Startup Video part, we have now a brief video on the artwork and science of making merchandise that clients love, the place GoZayaan CBO Wafiul Haque discusses his tackle the topic.
In our Model Story/Accomplice Content material, we printed a chunk having a look into the rising accounting traits that may be important for startups.
Discover hyperlinks to all of the items under.
Gadget Mama: How a Refurbished Laptop computer Vendor is Constructing a New Type of Belief Economic system in Bangladesh
Gadget Mama, a subsidiary of Alternate Kori Restricted, launched in 2016 as an answer to a rising drawback in Bangladesh’s electronics market: the dearth of trusted channels for purchasing and promoting used laptops and PCs.
Initially launched underneath System Eye Applied sciences Restricted, Gadget Mama started as an offshoot of Alternate Kori’s “Shadhin Provide” trade program, which allowed clients to commerce outdated units for brand new ones. As laptops gathered by way of exchanges, the problem shortly turned what to do with the rising stock of second-hand units. The necessity for a devoted gross sales channel turned obvious.
What emerged was Gadget Mama. By 2024, the operation had grown important sufficient to justify its personal company entity, with Alternate Kori Restricted separating its PC division from System Eye and trademarking the Gadget Mama model, strategically positioned to dominate Bangladesh’s refurbished electronics market.
07 Ideas of Efficient Content material Technique
We dwell in a world of open broadcasting the place everybody has their very own publishing outlet—each model is a writer, each particular person a broadcaster. This has amplified the significance of high quality content material to attach with customers. Content material educates, sells, amplifies, and helps construct lasting affect.
However constantly producing top quality content material is tough. Extra so as a result of content material advertising as a self-discipline stays fluid and in fixed flux. Misunderstanding what is sweet content material for an organization is frequent. Many firms produce content material with no technique and with out an consciousness of why they’re doing what they’re doing. A scarcity of helpful information on the topic additional complicates this problem.
That is the place Erin Kissane’s fascinating brief e book The Components of Content material Technique on the topic comes helpful. Extraordinarily well-written and to the purpose, the e book offers a complete information to consider all the pieces content material technique.
Within the first chapter titled “Primary Ideas” Kissane affords a set of fundamentals that may assist firms and practitioners suppose extra successfully about content material.
Constructing an Efficient Advertising Operation: A Dialog with Afshana Rahman Diya, CMO, Startise (Half 02)
Afshana Rahman Diya is the Chief Advertising Officer (CMO) of Startise, the place she has helped orchestrate the corporate’s progress from zero to over 6 million customers, constructing a world model that serves clients in 180+ international locations.
On this second and last a part of our dialog (half one out there right here), we discover her method to advertising, her management philosophy, and the interior workings of promoting at a world software program firm constructed from Bangladesh. We speak concerning the operational mechanics behind advertising campaigns that really work, the psychological fashions that information her decision-making, and the programs that allow constant execution throughout a number of product traces. She talks about her philosophy on staff empowerment, the fragile stability between data-driven determination making and human instinct, explains how her staff plans campaigns months upfront, and the precise productiveness programs she makes use of.
Whether or not you are constructing a advertising group, managing cross-functional groups, or just attempting to grow to be extra intentional about your work, Ms. Afshana’s operational insights provide a sensible framework you may adapt to your individual context, no matter the place on the planet you occur to be constructing.
Learn the complete article.
Future Startup Video: The Artwork of Creating Merchandise That Work
Constructing merchandise for customers is hard. Constructing merchandise for customers who’re constantly underserved, usually exploited, and face distinctive challenges dwelling removed from dwelling, that is a complete totally different ball recreation. Not solely do you face the standard challenges of product-market match, scaling, and regulation, however you are usually coping with customers who’re weak, lack belief, and have wants that current options do not tackle.
On this brief video, Wafiul Haque of GoZayaan shares his tackle the artwork and science of making merchandise that your clients will love.
Watch the video.
Accounting Tendencies That Might Make or Break Your Startup in 2025
Operating a startup in 2025 is thrilling, nevertheless it will also be financially unforgiving. With new tech reshaping finance groups and regulators introducing contemporary compliance hurdles, the best way founders method accounting could make the distinction between scaling and stalling.
From AI-powered forecasting to ever-evolving monetary guidelines, startups want to grasp what’s altering—and find out how to reply. Right here’s what’s on the horizon, and why it issues.
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