Australians are tipped to spend as much as $500 million on Halloween festivities this 12 months, a big improve from final 12 months, analysis from the Australian Retailers Affiliation (ARA) and Roy Morgan reveals.
The anticipated quantity will signify a 11 per cent year-on-year improve, based on the research. Common spending per individual can be set to rise to $103, up 11 per cent on final 12 months.
Victoria and Tasmania will lead the spooky splurge ($112 per individual), adopted by NSW ($107) and SA ($102), with Queensland and WA projected to spend barely lower than $100 per individual.
With fright evening falling on a Friday this 12 months, a couple of in 5 Australians aged 18+ – round 4.8 million folks – are gearing as much as don creepy costumes, enhance their haunted homes, replenish on lollies or throw a monster bash, the analysis added.
Prime actions when it comes to spending this 12 months embody costumes (43 per cent), trick-or-treating (46 per cent), stocking up on sweets (47 per cent), and residential adorning (38 per cent).
Older Australians are becoming a member of the enjoyable in larger numbers, with participation amongst 50-to-64-year-olds rising to 21 per cent (up 8 per cent) and over-65s additionally at 21 per cent (up 12 per cent).
“Halloween continues to develop in Australia and has turn into a multi-generational, neighborhood celebration,” stated ARA chief trade affairs officer Fleur Brown.
“These figures present that Halloween is now not simply little one’s play. It’s turn into an occasion for Australians of all ages.
“With robust discretionary spending on Halloween, retailers have each motive to hope the season forward might be a deal with, not a trick,” Brown added.
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