Former X CEO Linda Yaccarino landed a brand new gig to go a digital well being startup on Tuesday – simply weeks after she abruptly stepped down from the helm of Elon Musk’s social media web site.
Yaccarino, 61, will take over as CEO of Miami-based eMed Inhabitants Well being, which offers assist and sources for sufferers on Ozempic and different fashionable GLP-1 medicine used to deal with weight problems and diabetes, the corporate introduced.
EMed cited the promoting veteran’s “simple potential to barter new partnerships” as a key issue because it appears to safe extra offers with employers and authorities companies.
“The healthcare trade has been disrupted by know-how, however not but fully remodeled by it,” Yaccarino stated in a press release.
“There is a chance to mix know-how, life-style, and knowledge in a brand new highly effective approach via the digital channels that influence customers straight in ways in which have by no means been executed earlier than,” she added.
Yaccarino resigned from X final month after two chaotic years working alongside Musk, who confronted intense scrutiny over his work with President Trump’s Division of Authorities Effectivity.
Her exit was introduced simply in the future after a glitch precipitated X’s Grok chatbot to spew antisemitic views, together with referred to itself as “MechaHitler.”
Nonetheless, a supply near the scenario informed The Submit on the time that Yaccarino’s departure was already within the works and was unrelated to that incident.
“She received advertisers again and made it worthwhile once more,” the supply stated. “(She) felt it was time to maneuver on.”
The previous NBCUniversial promoting govt joined X in 2023, shortly after Musk purchased the location previously referred to as Twitter, and was tasked with mending fences with main company advertisers stemming from the mogul’s overhaul of the platform.
Below Yaccarino’s management, X filed a federal antitrust lawsuit concentrating on the World Federation of Advertisers and a shadowy advert cabal referred to as the “International Alliance for Accountable Media initiative,” or GARM, as a part of a broader push for holding “model security” corporations accountable for alleged censorship.
She is going to now take her skills to eMed, which was based in 2020. The Miami-based firm touts a spread of companies on its web site, together with “at-home diagnostics, proctor-led screenings, physician-guided prescribing,” in accordance with a press launch.
It additionally claims it will probably assist cut back the price of a weight-loss program by as much as 50% for sufferers.
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