D2C producers are investing intently in experiential retailers as part of their omnichannel method, with high-street areas gaining repute no matter rising leases.
In accordance with a report by CBRE, spherical 46% of leasing train by new-age D2C producers occurred in high-street areas, whereas mall fashions accounted for 40%, and the rest have been standalone retailers in the midst of the primary half of the calendar yr 2025.
This sample highlights that producers are increasingly seeing bodily retailers not merely as product sales elements, nonetheless as experience-driven hubs the place prospects can work along with curated, personalised decisions and assemble communities.
Whereas malls current scale and footfall at a additional economical worth, extreme highway retailers allow increased flexibility in design, branding, and positioning.
Nonetheless, even with their comparatively smaller pockets as as compared with additional established players, D2C producers are eager to go enormous on these areas no matter little discount from rental hikes.
Delhi-NCR, which leads the price for leasing train by D2C producers, accounts for 26% of all D2C leasing actions.
As per a report by Cushman & Wakefield, main highway areas observed double-digit rent will improve for shops all through sectors. These enterprise areas with extreme focus of retail and shopper website guests alone accounted for two-thirds of entire transaction amount.
Main highway leases in Galleria Market (Gurugram) recorded a 25% growth on a YoY basis, whereas Connaught Place observed an annual rental enhance of 14%. Sector 29 in Gurugram, a critical F&B hub, posted rental growth of 12-15% on YoY basis in Q3.
Widespread high-street rents all through Mumbai grew by 6–8% YOY, whereas select extreme streets witnessed as loads as double digit growth of ~15% on a median all through Q3. That’s primarily owing to the restricted availability of top of the range retail home and rising shopper demand, in accordance with one different Cushman & Wakefield report.
On an common diploma, D2C part’s precise property leasing train accounted for 18% of the entire retail home takeup from January to July 2025. The offline foray was dominated by courses like vogue, accountable for 60% of leasing train, along with homeware and furnishings.
The Indian D2C market is experiencing quick growth, projected to realize $61 billion by 2027 at a CAGR of 38%. This progress is mirrored by the rising number of D2C producers, which have grown by 62% since 2021.
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