Dubai Responsibility Free smashes all-time July gross sales file by practically 6%

Dubai Responsibility Free (DDF) broke its all-time gross sales file within the month of July by practically six per cent after posting gross sales of AED638.8 million (US$174 million).

Its year-to-date gross sales of AED4.734 billion (US$1.29 billion) are up 5.86 per cent on the identical interval final 12 months. The rise is notable on condition that passenger progress for a similar interval was lower than 3 per cent.

Dubai Airports stated final month that passenger visitors at DXB, the world’s busiest worldwide aviation hub, served 46 million individuals throughout 222,000 flights by way of to the tip of June, a rise of two.3 per cent, regardless of the disruptions within the area.

Dubai Responsibility Free on a excessive

The earlier file for July was AED602.8 million (US$164.1 million) set in 2023. DDF’s gross sales are 9.7 per cent greater than July 2024 gross sales of AED582.26 million (US$158.6 million).

This locations July 2025 in ninth place amongst the High 10 months in Dubai Responsibility Free’s historical past. The corporate has achieved gross sales data in 5 out of seven months thus far this 12 months.

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Ramesh Cidambi, Managing Director of Dubai Responsibility Free, commented: “We’re delighted to report one other robust gross sales month in what’s already proving to be an distinctive 12 months.

“This excellent efficiency displays the resilience of our retail operation and the continued demand for world-class purchasing experiences. Attaining practically 10 per cent gross sales progress in a month after we estimate passenger visitors remained comparatively flat, is a testomony to our group and product providing.”

Candy success

Confectionery gross sales grew an unimaginable 57 per cent from July final 12 months, and it made it to the High 5 classes of DDF. Gross sales of watches elevated 18.4 per cent and Treasured Jewelry grew 16.8 per cent, however they nonetheless couldn’t make it to the High 5 classes, which was occupied by Perfumes, Liquor, Gold, Tobacco and Confectionery.

Fragrance gross sales rose by 10.3 per cent over the identical month final 12 months, Liquor gross sales rose by 1.7 per cent, whereas Tobacco noticed a 2.2 per cent enhance. Gold gross sales rose by 15.5 per cent.

DDF stated July’s gross sales surge was fuelled partly by a rising urge for food for iconic luxurious manufacturers.

The corporate’s CA and CB Style Boutiques, house to a few of the world’s most sought-after luxurious labels, grew 11.36 per cent. Flagship manufacturers corresponding to Chanel, Louis Vuitton and Cartier had been standout performers, reflecting sustained demand for high-end style and equipment at DXB.

Cidambi added: “Given the current media studies outlining the difficulties going through international luxurious manufacturers, we’re joyful to buck that development in our luxurious Boutiques, the place we’re seeing continued demand for choose manufacturers.”

Lure of Rolex

DDF’s pre-loved luxurious boutique, REKLAIM, launched in December 2024, continued to develop. Situated in Concourses A, together with within the Emirates First Class Lounge, Concourse B and D, REKLAIM provides a curated number of authenticated pre-owned watches and purses from top-tier luxurious manufacturers.

In simply over seven months, REKLAIM has generated greater than AED14.3 million (US$3.9 million) in gross sales of which AED1.6 million (US$440,000) was generated in July alone. Rolex was the stand-out performer, with a complete of 176 offered because the launch of REKLAIM, with 16 offered in July alone.