Marking the third 12 months as Glastonbury’s Official Car Companion, a fleet of Defender electrical hybrids will once more assist the long-lasting music pageant because the model continues to champion journey and epic experiences on the legendary occasion.
Defender is offering 35 automobiles to the UK-based pageant for 2025, with a complete of 25 Defender 110 plug-in electrical hybrids devoted to chauffeuring headline acts to the 100+ levels throughout the positioning. Ten extra Defenders are supporting Glastonbury’s operations workforce, with two carrying defibrillators provided by Defender’s objective associate, the British Pink Cross. Well-known for distinctive all-terrain functionality, the Defenders are completely positioned to assist performers, pageant employees and first responders with reaching all corners of the 900-acre website irrespective of the situations. Charging strategies for the electrical hybrids offered to the pageant embody making the most of photo voltaic vitality generated from the onsite photovoltaic array.
Mark Cameron, Managing Director for Defender, stated: “As Glastonbury’s Official Car Companion for the third 12 months operating, we’re proud to proceed to assist such an iconic British pageant that celebrates journey, distinctive experiences and the spirit of music – values that are on the coronary heart of the Defender neighborhood. A fleet of succesful, electrified Defenders, constructed for any problem, present dependable, all-terrain mobility to assist hold the pageant operating easily, irrespective of the situations.”
Defender conjures up exploration and embracing the sudden, making Glastonbury—the final word dwell music expertise—a pure match. A vibrant celebration the place music, tradition, and journey collide, the pageant attracts in those that search unforgettable experiences—an ethos that has outlined Defender for generations.
This philosophy has outlined Defender’s in-car expertise, with Physique and Soul Seats in OCTA fashions offering a multi-sensory audio expertise. The modern expertise, developed in collaboration with music trade consultants SUBPAC TM and Coventry College, permits entrance seat passengers to really feel the music in addition to listening to it – for a really immersive soundtrack on each journey.
The model’s affiliation with Glastonbury spans 5 many years. The Eavis household, organisers of the Worthy Farm occasion since its inception in 1970, use Land Rovers on their farm and throughout the pageant. Photographs from the very first Glastonbury in 1970 present a Land Rover Sequence IIA in attendance, and Michael Eavis often makes use of his brilliant purple anniversary version Defender 90, incomes him the nickname: ‘The Landy Man of Glastonbury’.
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