Are you able to discover the facility of public relations and the way it shapes the narratives of your favourite celebrities and influencers? In a media-driven world the place tales affect perceptions, publicists play a key position in amplifying voices, spotlighting tales, and driving conversations that encourage change. Julia Matina, a rising power within the PR business at Emily Blair Media, shares her journey—from finding out overseas in Florence to engaged on high-profile journal covers—fueling her ardour for strategic storytelling. On this unique interview, she discusses the influence of media, the fast-paced world of publicity, and what units Emily Blair Media aside in an ever-evolving business.
Meghan Forte: In what methods do you’re feeling that being a publicist can encourage the following era? (with media’s affect, and so forth)?
Julia Matina: As a publicist, you could have the power to form narratives, spotlight essential points, and produce consideration to voices and tales which may in any other case go unheard. In immediately’s media-driven society, the place individuals’s opinions are closely influenced by what they see and listen to, this energy is big. Being a publicist demonstrates how impactful efficient communication and strategic storytelling might be in shaping opinion, constructing and sustaining a constructive popularity, and elevating consciousness about varied subjects, firms, and people.
Meghan Forte: The place did you research and what drew you to changing into a publicist, and dealing with Emily Blair Media?
Julia Matina: I earned my bachelor’s diploma from SUNY Geneseo. My faculty expertise was fairly distinctive—I solely spent two years on campus after which studied overseas in Florence, Italy, for a yr. Sadly, when COVID hit, I used to be among the many final People to return dwelling, lacking the constitution flight Governor Cuomo despatched (completely not on objective). My senior yr of faculty concerned chilly calling, finding out for the LSAT for a possible profession in leisure legislation, and studying the CAA Powerhouse ebook—hoping to someday have lunch with Michael Ovitz. I landed an superior internship at Younger Hollywood, working with Joely Reside. So, I flew to LA and selected to complete my final yr of faculty on-line.
Rising up with dad and mom who owned a manufacturing firm and studios, I used to be immersed within the leisure world from a younger age. I did a number of little one performing on Sesame Avenue and PBS Children, and spent hours at my guardian’s studio, which made the business really feel like a pure match. I took a number of PR programs in faculty and was drawn to Emily Blair Media’s (EBM) small, specialised crew. I beloved the inventive freedom and the thrilling initiatives Emily and the crew have been engaged on. The hands-on atmosphere and adaptability have been particularly essential to me, significantly with my transfer from New York to Los Angeles. My first week concerned being on set for a Forbes cowl shoot. That have solidified my feeling that I used to be precisely the place I needed to be. Every part simply appeared to fall into place.
Meghan Forte: What makes Emily Blair Media distinctive?
Julia Matina: What units EBM aside is our small, specialised crew. As avid shoppers of the content material our shoppers produce, now we have a pure understanding of what resonates with their audiences and which methods might be best. Our crew collaborates seamlessly throughout our LA, NY, and UK workplaces, mixing numerous views and experience. This world but close-knit strategy ensures we keep forward of business traits and ship distinctive, customized service to our shoppers, regardless of the place they’re.
Meghan Forte: What’s the behind the scenes like for a publicist that many is probably not conscious of?
Julia Matina: Being a publicist is a whirlwind job and day by day is extraordinarily completely different. A lot of the work occurs behind the scenes—crafting press releases and pitches, marketing campaign technique, averting PR crises, constructing media relationships, establishing photoshoots or constructing style week itineraries, dealing with last-minute adjustments and media requests, and so forth. This position requires a number of endurance and nice consideration to element, however the satisfaction of our shoppers makes each effort worthwhile.
Meghan Forte: What are a few of your specializations in your subject ( do you deal with PR in a selected subject like healthcare, literature, finance, etch, along with leisure?)
Julia Matina: I lead the Leisure Division at EBM, the place I characterize a various roster of expertise, together with artists, actuality TV personalities, actors, actresses, tv hosts, and podcasters, and extra.
Meghan Forte: What are your favourite books?
Julia Matina: Love psychological thrillers…The Gifted Mr. Ripley, Strangers on a Practice, and so forth.
This unique interview with Julia Matina, of Emily Blair Media has us at Social Way of life Journal intrigued! Emily Blair Media is a prime public relations agency within the Los Angeles space and across the globe. Thanks to Julia Matina, for sharing your perspective and for giving us a glimpse into your world.Skilled Web site
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