Consent, Perception Are Uncompromising Guidelines For AI, Deeptech Startups

Shivaarti Bajaj, Founder and Managing Confederate, RSD Bajaj World Laws Company, said consent and perception are the fundamental backbone for developing AI and deeptech startups. Bajaj was speaking at TechSparks 2025 on ‘information pushed deeptech versus privateness rights: startup strategies in India’s new regulatory interval’. 

“While you’re developing the next big startup, your profit won’t be tempo, it’s accountable tempo,” Bajaj said, highlighting the need for features and algorithms to be compliant with the regulation of the land. “In the event you’re developing inside a regulatory framework, you’ll be capable of scale,” she added. 

Compliance is affordable nevertheless litigation is costly, she said, whereas emphasising that when startups comply in time, it’s cheaper and by no means a blow to their steadiness sheet.

The Founding Managing Confederate of RSD Bajaj World Laws Company laid out a list of legal guidelines that startups and founders need to remember whereas developing. This incorporates:

• Digital Non-public Data Security (DPDP) Act 2023, which affords for consent based processing, erasure rights, breach uncover, and information fiduciaries guaranteeing lawful use, security and accuracy. 
• The IT Tips 2021 and amendments (2025), providing for synthetic content material materials labelling, metadata embedding, traceability.
• AI governance pointers, launched by the ministry of electronics and IT earlier this month.  

Bajaj urged the commerce to design the features and algorithms in line with these legal guidelines. 

As prescription to founders, Bajaj said startups must arrange trust-first AI as product differentiator, align roadmap with compliance milestones, and assemble adaptable architectures for evolving tips 

Bajaj is a member of Confederation of Indian Enterprise (CII) authorities committee on licensed firms, and has been awarded BW Licensed 40 u 40. She is chair of presidency council at Licensing Executives Society Worldwide (LESI) and India head for Girls in AI Governance.