The $7 million in annual recurring income that Cluely co-founder and CEO Roy Lee shared with TechCrunch final summer time was a lie, Lee admitted on Thursday on X. Wrote Lee, this “is the one blatantly dishonest factor i’ve mentioned publicly on-line, so that is my formal retraction.”
But his put up on X additionally misrepresents the backstory of how and why he informed TechCrunch his ARR within the first place.
Lee says in that very same put up that he “bought a random chilly name from some girl asking about numbers and informed her some bs, didn’t count on an article about it.”
However that decision occurred as a result of Cluely’s public relations consultant emailed TechCrunch and supplied to make Lee accessible for a narrative. On Friday, Jun 27, 2025 at 8:38 a.m., Cluely’s PR individual despatched an electronic mail to TechCrunch reporter Marina Temkin that mentioned, “I’d love to rearrange an interview with Roy. Whether or not for a deeper dive into Cluely’s subsequent section or a contemporary angle on his imaginative and prescient, we’d be pleased to make it occur.”
Temkin agreed. The PR consultant shared Lee’s quantity and confirmed that he was anticipating the decision. After a number of makes an attempt to succeed in him, Lee answered the decision and gave the interview, as had been organized.
TechCrunch was fascinated about speaking to Cluely as a result of in the summertime of 2025, Cluely was the “cheat-on-everything” phenomenon — a viral startup that allow customers secretly lookup solutions throughout video calls with out being detected. The corporate was based after Lee revealed a viral put up on X saying he had been suspended by Columbia College after he and his co-founder developed a instrument to cheat on job interviews for software program engineers.
The co-founders raised $5.3 million in seed funding from Summary Ventures and Susa Ventures for Cluely, meaning to commercialize the instrument that bought them suspended. It was positioned as permitting on-line interviewees (or anybody) to secretly lookup solutions to questions with out detection. For some time, it appeared like Cluely would turn out to be so profitable that it might spawn a counter-industry of detection instruments designed to catch folks utilizing it.
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In June, Cluely raised a $15 million Collection A from Andreessen Horowitz. By then, the corporate had mastered the artwork of making provocative content material designed to go viral utilizing stunts and outrageous claims to maintain Cluely within the headlines and appeal to new customers. The technique was the discuss of the city. Lee even mentioned how profitable rage-bait advertising and marketing ways had been for gaining early prospects at TechCrunch’s 2025 Disrupt occasion in October.
He declined to share up to date income numbers at the moment, however he did point out that advertising and marketing alone, when a product continues to be in flux, isn’t sufficient to construct a sustainable enterprise. “What I’ve discovered is it’s best to by no means share income numbers,” he informed the Disrupt viewers.
Cluely has since rebranded itself as an AI-powered assembly note-taker. However in admitting the lie and posting numbers from his Stripe account, Lee seems to have forgotten his personal recommendation.
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