“Clear UAE 2025 Marketing campaign” evokes Ras Al Khaimah group

720 contributors collected 2,327 kilograms of waste

The 24^th cycle of the Clear UAE marketing campaign, organised by the Emirates Environmental Group (EEG) beneath the esteemed patronage of the Ministry of Local weather Change and Surroundings, made its 6^th impactful cease in Ras Al Khaimah on 15^th December. The marketing campaign was performed in strategic partnership with Public Providers Division – Ras Al Khaimah, the Surroundings Safety and Growth Authority in Ras Al Khaimah and the Ras Al Khaimah Police. The RAK version injected renewed ardour and power into this long-standing nationwide initiative, highlighting the Emirate’s steadfast dedication to constructing a cleaner, extra sustainable and environmentally aware future.

The marketing campaign organised throughout two websites in RAK, witnessed a gathering of greater than 720 contributors from each section of society—households, college students, authorities entities, personal sector corporations and group teams. Adorning specifically designed cotton T-shirts, having the logos of all of the supporting entities printed on them with caps, cotton gloves and biodegradable baggage.

The volunteers labored collectively throughout the designated clean-up zones, remodeling the panorama by their coordinated motion and shared sense of obligation. Overlaying a complete space 7.5 km, their efforts resulted within the removing of 2,327 kg of waste. As well as, 205 kilograms of recyclable supplies had been segregated and despatched to accredited native recycling amenities, demonstrating the marketing campaign’s steadfast dedication to accountable waste administration and sustainable recycling practices.

Addressing the contributors, Dr. Habiba Al Mar’ashi, Co-Founder and Chairperson of EEG, applauded Ras Al Khaimah’s unwavering assist and its energetic function in advancing environmental safety throughout the UAE. She highlighted that since its launch in 2002, Clear UAE has developed into a robust nationwide motion, fostering environmental consciousness, driving behavioural change and empowering communities to take significant and impactful actions. She famous that every Emirate’s participation has introduced distinctive worth and character to the marketing campaign, reflecting a unified nationwide dedication to safeguard ecosystems, defend native wildlife, scale back waste and champion sustainable behavioural practices.

 

Dr. Al Mar’ashi emphasised that the marketing campaign’s regular development over its 24 cycles serves as a testomony to the UAE’s growing dedication to environmental preservation and civic accountability. Past the bodily act of waste removing, she careworn that Clear UAE reinforces the social material of the nation by selling teamwork, volunteerism and group delight. It affords an inclusive platform the place people of all ages and backgrounds unite in pursuit of a standard environmental mission, strengthening the bond between folks and the pure surroundings.

She reaffirmed EEG’s long-term dedication to driving environmental progress by training, advocacy and multi-stakeholder collaboration.

His Excellency Eng. Khalid Fadhl Al Ali, Director Basic of the Public Providers Division within the Authorities of Ras Al Khaimah, acknowledged: “We’re proud to assist the “Clear UAE” marketing campaign, which reaffirms our dedication to a cleaner, greener and more healthy surroundings for all members of the group. Our participation on this nationwide initiative goals to reinforce public consciousness on the significance of defending nature, preserving environmental assets and inspiring sustainable practices in our every day lives. Our collective efforts with varied entities and establishments replicate the UAE’s main imaginative and prescient in sustainability and environmental preservation, and goal to construct a extra sustainable and brighter future for generations to return.”

Dr. Al Mar’ashi prolonged her heartfelt because of the Principal Sponsors — McDonald’s UAE & Salik — whose steadfast assist 12 months on 12 months has performed an instrumental function in making certain the profitable supply of this nationwide group motion programme. She additional recognised the significant contributions of the Help Sponsors — CANPACK Center East, Dubai Investments and Farnek. Appreciation was additionally prolonged to the Technical Accomplice, ADNOC.

Additional acknowledgment was given to the CSR Accomplice, the Arabia CSR Community, and the excellent roster of Supporting Entities, together with: Abela & Co., Ahalia Medical Group, Almarai, Aster Group, Byrne Tools Rental, Del Monte, Fujairah Plastic Factories, ISS Relocations, Intercat Hospitality, Oasis Water Firm, American College of Ras Al Khaimah and College of Stirling RAK Campus for his or her beneficial assist. Their contributions enriched the contributors’ expertise, enhanced marketing campaign effectivity and ensured that volunteers had the assets and assist wanted to make a measurable impression.

 

Lastly, EEG expressed its honest gratitude to the distinguished Media Companions — Al Murad Group, Channel 4, Gold 94.7 FM, Radio 4, biz At the moment, CPI Trade, Gulf Information and Pan Asian Media — whose intensive protection and unwavering engagement helped amplify the marketing campaign’s message, broaden public consciousness and encourage better nationwide participation.