Design platform Canva plans to purchase MagicBrief, an Australian startup specialising in AI-driven artistic intelligence for advertising and marketing and inventive groups.
Based in 2022, MagicBrief helps entrepreneurs streamline the content material creation course of by integrating real-time efficiency insights into artistic workflows. The platform has already analysed greater than $6 billion in promoting spend, with purchasers together with Linktree, Turo, and Eucalyptus.
“We’ve spent the final decade serving to thousands and thousands of groups create content material sooner, extra collaboratively, and with much less friction,” mentioned Canva co-founder and COO Cliff Obrecht.
“Bringing MagicBrief’s artistic intelligence into Canva’s Visible Suite permits us to shut the loop between ideation and influence. Their know-how strengthens key areas we’ve been investing in for a few years and can supercharge our subsequent wave of merchandise for at the moment’s advertising and marketing and inventive groups.”
The acquisition marks a major step ahead in Canva’s efforts to energy each stage of the advertising and marketing lifecycle, from ideation and design to deployment, evaluation, and optimisation.
MagicBrief’s 10-person workforce, primarily based primarily in Sydney, will be part of Canva in full-time roles. CEO and co-founder George Howes will assume a brand new management function at Canva, specializing in growing a set of AI-powered advertising and marketing instruments.
“Howes brings a uncommon mixture of efficiency advertising and marketing experience and product management, and can lead our work on a brand new suite of instruments that assist manufacturers develop via efficient, AI-powered artistic,” Obrecht added.
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