BRND.ME Turns Worthwhile, Generates Cash: CEO Ananth Narayanan

House of producers unicorn BRND.ME, beforehand typically referred to as Mensa Producers, has achieved profitability and is producing cash, Founder and CEO Ananth Narayanan talked about. 

“So the reply is we’re worthwhile. There are so many EBITDA definitions that we have no idea exactly whether or not or not you is perhaps worthwhile or not,” he talked about all through a fireplace chat with YourStory Founder and CEO Shradha Sharma at TechSparks 2025. 

“The one issue that principally points is whether or not or not we’re producing cash yearly,” talked about Narayanan. “Ultimate 12 months (FY24), we consumed Rs 25 crore of cash; this 12 months (FY25), we’re producing Rs 15-20 crore of cash, which truly points in the event you contemplate. It consists of all of the issues—working capital as successfully. We’re producing cash, which I actually really feel very proud of. Cash motion points.”

Narayanan was speaking on the sixteenth model of YourStory’s flagship event, TechSparks 2025.

BRND.ME had clocked an working earnings of Rs 557.6 crore in FY24, and narrowed its losses to Rs 155.8 crore. The company is however to file its outcomes with the Registrar of Firms. 

Narayanan talked about that he’s however to finalise the timelines for a public itemizing, and is in the mean time throughout the technique of shifting its domicile to India. “I have no idea the timings. We’re flipping into an Indian agency, and that must hopefully happen shortly. As soon as we started, now we have been in Singapore,” he talked about.

BRND.ME will also be not shying away from investing extra in firms if the right different arises. Roll-up commerce firms have been on a looking for spree by means of the funding progress post-pandemic, which stopped as a result of the funding winter set in, with focus shifting in the direction of making present investments worthwhile. 

“At Mensa, we’re always open to investing. Correct now, we’ve three-four large producers, and if it fits into our producers, then we’re going to make investments,” talked about Narayanan. 

He added that establishing producers in India is troublesome amid a glut of digital-first producers and rising costs of selling through on-line marketplaces, along with through Meta and Google adverts. The online market in India moreover comes with limitations.

“I consider it’s (troublesome to start a client mannequin),” he talked about. “One fascinating pivot for entrepreneurs in India starting shopper producers goes world. The entire selection of buying prospects in India on-line is anyplace between 70-100 million. Must you take ecommerce, quick commerce, and so forth. That pool is rising, nonetheless it’s rising slowly. The number of shopper producers attempting to advertise on-line is rising fairly extra dramatically. So one suggestion I may need is, why not contemplate a worldwide mannequin?”

Narayanan pointed to the occasion of the peanut butter market in India, which has a market different of Rs 1,500 crore. MyFitness, a peanut butter maker, is among the many largest producers in BRND.ME’s portfolio. 

“Now, while you take your peanut butter product offering to the Middle East, it turns right into a Rs 4,500 crore different,” he talked about. “The worldwide logistics and supply chain infrastructure is unquestionably now very atmosphere pleasant globally.”