Copenhagen-based Jabbr.ai, an AI analytics innovator for fight sports activities, has introduced a €4.3 million Seed spherical to speed up their mission of changing into the ‘de facto’ OS for fight sports activities – bringing Silicon Valley-grade AI to an {industry} “nonetheless reliant on Nineteen Eighties tech“.
The spherical led by Buckley Ventures, the fund of Josh Buckley, with participation from Seven Seven Six, the fund by Alexis Ohanian (Reddit), John Zimmer (Lyft), and Olympic gold medalist Andre Ward, alongside early backers like PSV Tech.
“Jabbr is principally a plug-and-play streaming and clear live-scoring resolution for fight sports activities. We let customers file and live-stream all their fights and sparring, full with highlights, stats, AI reside scoring, and overlay graphics. It’s like an expert TV manufacturing, besides higher and at a 100x price discount,” mentioned Allan Svejstrup, CEO.
Jabbr’s Seed spherical locations it inside a broader 2025 pattern of European startups combining AI, laptop imaginative and prescient, and sports activities know-how.
Throughout the continent, funding rounds of comparable scale have emerged – similar to ReSpo.Imaginative and prescient’s €4.2 million to boost soccer monitoring and ScorePlay’s €12.5 million Collection A for AI-driven media automation.
Smaller however notable raises embody SponsWatch’s €1 million Seed in Sweden for AI-based sponsorship analytics, Sports activities Influence Applied sciences’ €650k pre-Seed in Eire for affect detection wearables, and Mannequin Well being’s €800k pre-Seed in Belgium for video-based motion evaluation.
Collectively, these rounds point out regular investor confidence in AI-powered sports activities analytics and media automationacross Europe. Whereas most give attention to soccer, normal sports activities efficiency, or content material administration, Jabbr distinguishes itself by concentrating on the fight sports activities phase, merging automated video manufacturing, real-time scoring, and analytics into one platform.
With backing from Silicon Valley and sports-industry traders, the corporate’s place displays each technological maturity and recognition of an underserved market inside sports activities tech.
Alexis Ohanian, Reddit Co-founder and Founding father of VC agency Seven Seven Six, has seeded AI pioneers like Flock Security and with founding management proprietor of Angel Metropolis FC, essentially the most worthwhile ladies’s soccer group within the US provides: “I again Founders who break previous programs. Jabbr isn’t simply disrupting – it’s rebuilding the candy science from the bottom up.”
Based in 2022, Jabbr is an AI startup constructing the way forward for fight sports activities. After years of R&D, Jabbr constructed the world’s first laptop imaginative and prescient AI devoted to fight sports activities: DeepStrike.
DeepStrike tracks each punch, block, and motion in realtime to ship automated highlights, correct analytics and clear judging to the world. Since its public launch Deepstrike has been trusted on the world’s largest stage, debuting its signature stats and highlights to tens of millions on DAZN and TNT Sports activities.
EU-Startups beforehand lined Jabbr’s €685k Seed funding in 2023.
Lyft co-founder John Zimmer, who has lengthy championed tech that will increase entry to alternative, provides: “That is greater than stats and video. It’s leveling the enjoying subject, growing accountability and giving fighters everywhere in the world a good shot.”
Whereas different profitable startups like VEO modified soccer by giving each membership and group entry to pro-grade video streaming and analytics, Jabbr targets fight sports activities’ €1.7 billion analytics and content material creation hole. Their proprietary laptop imaginative and prescient AI watches the combat like a coach, scores it like a choose, and produces it like a broadcast crew, automating streaming, highlights, stats, scoring, and overlays in actual time.
Josh Buckley, whose early bets embody Utilized Instinct and AI security pioneer Flock Security, foresees how Jabbr: “seamlessly integrates {hardware}, software program, and AI to create a brand new class expertise for fight sports activities. Very similar to how Twitch unlocked a community-driven revolution in gaming, Jabbr’s platform can redefine how fighters, trainers, and followers join and interact.”
The funding spherical positions Jabbr on the intersection of Silicon Valley’s tech elite and fight sports activities royalty, and follows a collection of viral moments the place Jabbr’s tech and stats surfaced after controversial bouts, racking up tens of millions of views and fueling world debate on judging equity.
“Jabbr is like Plaid for fight sports activities, their {hardware} and API will energy every little thing from automated broadcasts to betting. We’re backing the class king,” says Christian Dalsgaard, who first recognised Jabbr’s potential when their very first AI-generated combat metric tech demo went viral throughout late 2022.
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