Apple’s smartphone shipments in 2025 are anticipated to high Samsung’s for the primary time in over a decade and turn into the world’s main vendor of smartphones, in accordance with a brand new report.
An evaluation by Counterpoint Analysis discovered that world smartphone shipments will rise by 3.3% 12 months over 12 months in 2025, with a lot of the achieve pushed by Apple.
Shipments of iPhones are anticipated to climb 10% 12 months over 12 months in 2025, partly due to rising demand for the iPhone 17 collection in key areas.
Counterpoint projected that Apple’s shipments will attain 19.4% in 2025, which might make Apple the world’s main smartphone producer for the primary time since 2011.
Samsung’s shipments are anticipated to extend 4.6% 12 months over 12 months and attain a worldwide share of 18.7%, slipping out of first place for the primary time in over a decade.
“Past the extremely constructive market reception for the iPhone 17 collection, the important thing driver behind the upgraded cargo outlook lies within the alternative cycle reaching its inflection level,” mentioned senior analyst Yang Wang.
“Customers who bought smartphones through the COVID-19 increase are actually getting into their improve section. Moreover, 358 million second-hand iPhones have been offered between 2023 and Q2 2025. These customers are additionally more likely to improve to a brand new iPhone within the coming years.”
That base of client demand is predicted to assist Apple retain its newly regained lead amongst smartphone producers via 2029, in accordance with the evaluation.
Samsung’s strategic transfer to the A collection is predicted to strengthen momentum in rising markets via its stronger specs and aggressive pricing, whereas, in mature markets, Samsung’s transfer to premium choices is predicted to assist it defend market share, Counterpoint projected.
Chinese language smartphone producers are anticipated to rely additional on abroad markets to gas development, whereas additionally shifting into higher-priced segments with premium options to spice up profitability.
Counterpoint mentioned that diversification ought to permit the Chinese language producers to strengthen their income, whereas their rankings by way of shipments are anticipated to carry regular via 2029.
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