APO Group (www.APO-opa.com), the main pan-African communications consultancy and press launch distribution service, has been recognised with high honours on the prestigious 2025 SABRE Awards Africa, profitable gold for its pioneering World Unseen Expertise at GITEX Africa marketing campaign with Canon Central and North Africa. The marketing campaign showcased Canon’s revolutionary efforts to make pictures accessible to folks with visible impairments by means of tactile imagery, remodeling the way in which artwork and visible storytelling are skilled.
APO Group was additionally shortlisted as a finalist in 5 different classes, reinforcing its place because the communications companion of alternative for a number of the continent’s most impactful and purpose-led organisations. The finalist placements embrace campaigns for:
- GITEX Africa 2024, Africa’s largest tech and startup present;
- Africa’s Enterprise Heroes 2023, a flagship philanthropic programme in Africa to help entrepreneurs;
- The International Africa Enterprise Initiative (GABI); and
- Canon Central and North Africa’s 10 Years of Miraisha: A Decade of Empowerment marketing campaign
“We’re extremely proud to see the affect of our purchasers’ campaigns being recognised at such a excessive degree. Successful gold for Canon’s World Unseen is especially significant because it demonstrates how communications can drive accessibility and inclusivity. Moreover, our finalist placements throughout such numerous classes mirror the power, creativity, and dedication of our group, and our dedication to sharing Africa’s optimistic narratives,” mentioned Bas Wijne, Chief Government Officer at APO Group.
The SABRE Awards are globally recognised for celebrating superior achievement in branding, popularity, and engagement. The World Unseen marketing campaign’s success on the SABRE Awards Africa 2025 follows its earlier win this 12 months on the 2025 Davos Communications Awards, the place APO Group secured gold and bronze for its revolutionary method to inclusive model experiences. Learn extra in regards to the Davos wins right here (http://apo-opa.co/4kHb5lV).
“These accolades are a testomony to our dedication to excellence and innovation in all the things we do. It’s an honour to companion with purchasers who belief us to inform Africa’s most compelling tales with authenticity, affect, and goal,” added Rania El-Rafie, APO Group’s Vice President: Public Relations & Strategic Communications.
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